Most acupuncturists start out wanting to help everyone. While that’s a beautiful part of our medicine, it’s not the best marketing strategy.

In this episode, Dr. Jes shares how she discovered her favorite conditions to treat (and how they evolved over time), why clarity attracts the right patients, and how niching down doesn’t mean turning people away - it means helping more of the people you’re best equipped to serve.

You’ll also learn how to find your ideal patient if you're just starting out, how to speak their language, and how to actually get in front of them—online, in your community, and in your treatment room.

→ Ready to define who you're really meant to serve? Grab the free worksheet “Ideal Patient Map” here: https://linktr.ee/apointforthat

Do you feel like you're guessing when it comes to setting your treatment fees? You’re not alone - and you’re not doing your practice any favors by undercharging “just to get people in the door.”

In this episode, Dr. Jes breaks down how to calculate a sustainable rate that covers your overhead and your paycheck, even if you’re not fully booked yet. You’ll learn the difference between break-even and real profitability, how to project from 80% capacity, and why charging at the top of your market doesn’t scare people away… it actually attracts the right ones!

→ Want help running your own numbers? Download the free worksheet “Practice Cost Calculator” from the link and get clear on what your rates need to be! 

🔗 https://linktr.ee/apointforthat

Welcome to A Point for That - a podcast designed to help acupuncturists build profitable, sustainable clinics without burnout or guesswork. In this kickoff episode, Dr. Jes shares her story as a practitioner and multi-six-figure clinic owner, and introduces the 5 distinct stages every acupuncturist goes through when building a practice, from startup to scaling. Whether you're just getting started or looking to grow beyond yourself, this episode will help you pinpoint where you are… and what to focus on next.

→ Ready to see which stage you're in? Download the free worksheet “Six-Figure Roadmap” here: https://apointforthat.com/home/resources

Feel like you're working too hard for too little? You’re not alone… and you might be making one of the most common (but least talked about) mistakes that hold acupuncturists back. In this episode, Dr. Jes breaks down the hidden traps that stall growth, sabotage confidence, and keep your clinic from reaching its potential. You’ll walk away with clarity, strategy, and the next steps to move forward - without burning out.

→ Want help identifying which mistakes you’re making? Grab the free worksheet “Clinic Foundations Check-In: Avoiding the Top 3 New Owner Mistakes” here:  https://apointforthat.com/home/resources