Free consultations can either be a powerful tool for patient conversion… or a frustrating time-suck that leads nowhere. The difference? How you structure them.

In this episode, I walk you through the exact process we use in my clinic to run free consults that actually work: from what to say (and what not to say), to how we identify red flags, structure the conversation, and confidently present a treatment plan.

We’ll also cover common mistakes acupuncturists make when offering consults, how to transition smoothly into the first paid treatment, and what boundaries you need to have in place to protect your time and energy.

If you’ve ever struggled to “close the sale” or wondered whether free consults are even worth offering… this episode is for you.

Have a question? Want to connect? Follow us on Instagram or add us on Facebook - or email us!

Your schedule isn’t just a calendar - it’s one of the most powerful tools in your practice. 

In this episode of A Point for That, we dive deep into how to structure your clinic week so that it supports both your income goals and your personal sustainability.

We cover:

• Why most acupuncturists are scheduling backwards

• How to align your hours with your energy and lifestyle

• What capacity actually looks like when you’re at max efficiency

• When to add hours vs when to tighten availability

• How support staff impacts your ability to grow

• The real-world math behind running 8 rooms at once

By the end of this episode, you’ll understand how to take control of your schedule and use it as a lever for growth, not just a list of appointments.

Have a question? Want to connect? Follow us on Instagram or add us on Facebook - or email us!

In this episode of A Point for That, we’re breaking down exactly how to create lasting patient loyalty… without relying on punch cards, freebies, or never-ending discount offers. Dr. Jes shares the four pillars of loyalty that work in her clinic, including how to communicate clearly, build relational connection, plan for long-term care, and train your team to support consistency.

You’ll learn how to create a culture where patients naturally want to return, even after their main treatment plan is done and how to make that transition into maintenance seamless and expected.

If you’re tired of “bribing” patients to stick around, and ready to build something more sustainable, this episode will show you exactly how to do it - and why it works.

Have a question? Want to connect? Follow us on Instagram or add us on Facebook - or email us!

No-shows and last-minute cancellations are more than annoying. They’re expensive, disruptive, and quietly erode the momentum of your clinic.

In this episode, Dr. Jes walks you through how to build and enforce a cancellation policy that actually works… without shame, drama, or guilt. You’ll learn:

• What no-shows really cost (emotionally and financially)

• The 6 most common causes and how to fix them without confrontation

• Exactly what your policy should include (with real examples from Dr. Jes’ clinic)

• Scripts for kind but confident enforcement

• When to extend grace and when it’s time to let a patient go

→ Ready to rewrite your own policy? Download the No-Show & Cancellation Policy Builder!

Have a question? Want to connect? Follow us on Instagram or add us on Facebook - or email us!

Most acupuncturists lose patients at the exact same moment: the end of the first visit. Not because they did anything wrong, but because they didn’t close clearly.

In this episode, Dr. Jes walks you through how to lead the conversation with confidence, without sounding pushy or salesy. You’ll learn:

• The most common mistakes that make patients disappear

• A simple, proven structure for closing consults

• How to present your treatment plan, pricing, and next steps

• Real language you can use to increase follow-through

• A respectful approach to handling objections like “I’ll think about it”

→ Want help practicing your own version? Download the Initial Consult Closing Script Template

Have a question? Want to connect? Follow us on Instagram or add us on Facebook - or email us!

Thinking about accepting insurance in your acupuncture clinic, or trying to decide if it’s time to walk away? In this episode, Dr. Jes shares what it’s really like to bill insurance as a provider, why she stopped taking it in her own practice, and how you can make the smartest decision for your business.

You'll learn:

• Why insurance seems so appealing (and what no one tells you)

• How to evaluate your payout vs. admin costs

• The real risk behind clawbacks and reimbursement delays

• A step-by-step transition plan to move off insurance respectfully

• When superbills make more sense and how to use them well

→ Ready to apply what you hear? Download the Insurance Strategy Evaluation Guide to map out your best path forward.

Have a question? Want to connect? Follow us on Instagram or add us on Facebook - or email us!

Feel like you’re chasing income goals that never stick? Or worse, setting them and then ignoring them entirely? In this episode, Dr. Jes walks you through how to set weekly income goals based on treatments, not pressure, and why that one change can radically shift how you show up in your business.

Learn how to:

• Set goals using the SMAC method (Specific, Measurable, Attainable, Challenging)

• Reverse-engineer your dream income into weekly treatment targets

• Use the 80% capacity rule to build goals that actually fit your clinic

• Track the right weekly numbers (hint: revenue isn’t one of them)

• Create bonus systems that drive consistency without draining your team

→ Want to put this into practice right away? Download the free worksheet: Weekly Income Goal Tracker 

Have a question? Want to connect? Follow us on Instagram or add us on Facebook - or email us!

Tired of posting content that gets zero traction, or paying for ads that don’t bring in new patients? You’re not alone. And you’re not doing anything wrong… you just need a strategy that actually fits your clinic.

In this episode, Dr. Jes shares what really works when it comes to marketing an acupuncture practice: starting from her own $300/month ad budget to now running a full marketing company for acupuncturists.

You’ll learn:
✅ The paid ads worth investing in (and which ones usually flop)
✅ Why your social posts aren’t landing... and how to fix that
✅ How to build referral relationships that last
✅ The biggest time-wasters in clinic marketing (and how to let them go)

🎯 Ready to get focused and finally market with confidence?
 Download the free worksheet “Marketing Strategy Planner for Acupuncturists!”

Have a question? Want to connect? Follow us on Instagram or add us on Facebook - or email us!

If you’ve ever stumbled through a patient’s question, or worried afterward that you said too much, too little, or the wrong thing... this episode is for you.
In today’s conversation, Dr. Jes shares a proven strategy to answer common (and tricky) patient questions with clarity and confidence, without slipping into lecture mode or sounding like a walking textbook.
You’ll learn:
How to use the “Three-Layer Answer” to meet patients where they are
What to say when someone asks about placebo, dry needling, or rare conditions
And how to redirect the conversation when you don’t have the perfect answer on hand
Plus, Jes shares real scripts she uses in her own clinic for questions like:
“What’s in this formula?”
“Will acupuncture help my [insert rare autoimmune diagnosis]?”
“Is this just a placebo effect?”
→ Download the free worksheet “Common Questions Clarity Guide” to start practicing your own patient-ready responses. 

Have a question? Want to connect? Follow us on Instagram or add us on Facebook - or email us!

You can be the best acupuncturist in your city... but if the patient experience isn’t clear, cohesive, and confidence-building, people will still drop off.
In this episode, Dr. Jes breaks down how to design a patient journey that supports retention, referrals, and results. From the first call to the final follow-up, every touchpoint teaches your patients how to trust you—or how to disappear.
You’ll learn:
Why consistency across your booking, treatment, and follow-up process builds credibility
How to identify the “leaks” where patients quietly drop off
And how to make the patient experience feel seamless, not salesy
→ Don’t just hope patients complete their plan. Design the experience that makes it easy. Download the free worksheet “Patient Journey Map for Acupuncturists” to customize your own step-by-step strategy.

Have a question? Want to connect? Follow us on Instagram or add us on Facebook - or email us!