Host Justin McMenamy interviews Andy Pearson, creative director at Liquid Death.  

Through the conversation, Pearson recounts stories, from early in his career, of buying taxidermy squirrels and navigating eBay’s ban on selling human body parts.  

Andy then contrasts the philosophies of various ad agencies and stresses the importance of a shared creative vision and engaged leadership, ideally with “a bone to pick.”  

Pearson describes Liquid Death’s ethos as making entertainment not marketing, critiquing ads as unwanted interruptions, and questioning industry assumptions both in product and marketing. He then describes Liquid Death as a high ownership, iterative, fast-paced culture that starts with the question “what is the dumbest thing we could do?”.   

Finally, Andy shares how his passion for ultra running began amid grueling agency hours and tells of a Strava user who challenged him to a “race to the Death”.