Many of today’s self-storage investors think that any product they put out there will be winner. They think that no matter how they treat the customer, they’ll come back or keep paying. But this is bad thinking and is already proven to be wrong in many markets with declining occupancy and rents. So what do customers really want? In this episode of the Self-Storage University podcast we’re going to discuss what storage users demand for their money, and how they are the ultimate boss at the end of the day – the difference between success and failure.