In this episode of the Resilient Retail Game Plan, I’m talking with Tamsin Rennie, founder of Monroe Creative, about the critical balance between aesthetic appeal and functional performance of websites for product-based businesses. 

We discuss common mistakes businesses make when DIYing their websites, the significance of professional branding and web design, and how to strategically appeal to your specific customers. We also cover practical tips for improving website functionality, the importance of SEO, and making sites user-friendly and accessible. 

Tamsin emphasizes the value of cohesive and strategic branding in conjunction with a well-designed, functional website to enhance business success.

[01:47] Welcome Tamsin! Tell us a bit more about your business

[02:22] Tamsin shares about her experience with her own product businesses

[07:25] How important is it for a website to really have the right look for the brand?

[09:02] Can you talk me through what the process might look like to create a specific appeal for a very specific customer?

[11:09] What kinds of mistakes does Tamsin see shops make when they DIY their website?

[17:16] The relationship between branding and web design

[22:27] How to learn more about Tamsin

Get the full show notes on our website at https://www.resilientretailclub.com/podcast-episode/a-retail-owners-guide-to-effective-branding-and-website-design-with-tamsin-rennie/

Mentioned in this episode:

Check out the Stock Doctor

Find out more at stockdoctor.net