The Storytelling Lab is BACK! After a six-month hiatus, the show returns with Season 8 which includes the best storytelling voices on the internet and on the planet for that matter! This first episode will start simple with a foolproof formula that you can follow to create any successful story.  Hosted on Acast. See acast.com/privacy for more information.

A Simple Brand Storytelling Formula

The Storytelling Lab covers everything you need to know about personal and professional stories to leverage their power to deepen your connections, increase your sales + donations, and serve your audiences better with real-life examples and experts. Hosted on Acast. See acast.com/privacy for more information.

Arts

Literature

Performing Arts

Design

Food

Fashion & Beauty

Visual Arts

Education

Training

Language Courses

Higher Education

K-12

Educational Technology

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Entrepreneurship

Self-Improvement

Want to immerse your audience into your story, making them feel like they're living it rather than just reading about it? 
If you're a writer looking to enhance your storytelling skills, I've got the solution for you. 
Listen to this episode to steal shot styles from cinematographers to improve the imagery of your writing. 
Let's make your stories come to life!
In this episode, you will learn how to:Master visual storytelling techniques to captivate your audience and bring your stories to life.Harness the power of cinematography in your writing to create vivid and immersive narratives that resonate with readers.Unlock the secrets of crafting impactful establishing shots to set the stage for compelling storytelling.Elevate your content creation skills to engage and enthrall your audience with every word.Seamlessly transition between scenes in your storytelling to keep readers hooked and eager for more.
 Hosted on Acast. See acast.com/privacy for more information.

Make Your Words POP Off the Page Like Pictures

"I'm a business owner, not an influencer. So I'm not trying to just have random stories out there for no reason. I need to market myself in a way that grows my business in a way that my business is what I want it to be."
Do you wish you understood how to create simple content that actually SELLS? Then you need to listen to this social media storytelling creator. 
Mackenzie Heflin is a content creator specializing in building online communities through strategic storytelling. With a background in network marketing, she gained valuable experience in community development and the impact of authentic storytelling. Mackenzie's transition across different social media platforms, from Facebook to TikTok, exemplifies her versatility in effectively applying storytelling methods to written and video content. 
In this episode, you will learn how to:Understand how to create content like a business owner should, instead of an influencerUse psychological hacks in your stories to keep your followers engagedLearn how to actually sell to the community that you've cultivated
 
 Hosted on Acast. See acast.com/privacy for more information.

How Surviving an MLM Scheme Made Me a Better Story SELLER with Mackenzie Heflin

The hardest part of creating a powerful story is knowing what to keep and what to cut?
If you lose your audience's attention for just a second, most likely they are gone. But you also have to fight against a daily decreasing budget, and creative teams disagreeing, and all the other things that a business owner has to deal with when it comes to marketing.
So what if I told you that I have an easy little technique you can use that I stole from a Pixar storyboard artist? Would you listen?
And guess what... you can just as easily apply it to your written stories as your visual ones!
In this episode, you will learn how to:Determine the most important scene, shot, or sentence of your story.Understand how to choose secondary and tertiary information to complement the most important contentSequence your story in a way that maximizes contrast and conflict, and therefore maximizes engagement of your audience Hosted on Acast. See acast.com/privacy for more information.

The Most Important Sentence in Your Story

"Your book is your movie. Your query is your movie trailer. Both of those things have to be super engrossing, hook you in, keep you moving, have a point, leave you somewhere. Beginning, middle, end."
Do you want to know how to turn your big idea into a compelling book that sells and get signed by an agent? I've got the solution to help you achieve that. Let's dive into the process and make your writing dreams a reality. It's like having a friend guide you through the exciting world of book publishing and agent signing.
Lucinda Halpern is a literary agent with over 15 years experience in book publishing, and the founder of Lucinda Literary, based in New York.
In this episode, you will learn how to:Understand the benefits of traditional and self-publishing to make an informed decision about your book's future.Learn how to navigate the process of finding the right literary agent to represent your work effectively.Master the art of crafting a compelling query letter that captures the attention of literary agents and publishers.Explore strategies for building a strong author platform to effectively market your book and connect with readers.Discover techniques for writing memoirs with universal appeal that resonate with a wide audience. Hosted on Acast. See acast.com/privacy for more information.

How to Find an Agent and Turn Your Big Idea into a Book Deal with Lucinda Halpern

What if I told you that turning case studies into compelling case stories could be the key to converting leads into enthusiastic clients? 
And what if I also shared a simple, four-step process to help you do just that? But here's the thing, it's not just about storytelling; it's about strategically guiding your audience through a journey that leaves them eager to take the next step with you. 
Join me as I reveal the secrets to transforming mundane case studies into captivating case stories that drive conversions. 
In this episode, you will learn how to:Master the art of transforming case studies into captivating case stories that drive engagement.Identify which case studies in your client base will produce the best results and understand how to target a specific marketing persona.Learn how to skillfully integrate data into your storytelling, transforming it into a persuasive force that resonates with your audience and drives action.
 Hosted on Acast. See acast.com/privacy for more information.

Turning Your Case Studies into Compelling Stories That Convert

The Storytelling Lab

A Simple Brand Storytelling Formula

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