David Kershaw, CEO of M&C Saatchi, talks to Sharaad Kuttan about remaining on top of game in the uber competitive world of advertising, while still having fun.

Topics covered include:
- Development of the advertising industry
- Personal introduction into the advertising career
- Role as Chairman of the Cultural Leadership Programme
- Advertising as ‘effective parasites’ of current interest
- Experience in Malaysia
- Reaction to Publicis-Omnicom merger
- Leadership of M&C Saatchi
- Expansion plans
- Effects of global economic downturn

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