The year was 1966 and Irish whiskey was on its knees, about to go out of business after nearly two hundred years of economic and cultural success.

In one last roll of the dice the three main whiskey families – Jameson, Powers and Murphys – came together to see if their family legacies could be saved, by joining forces after centuries of rivalry.

Every family has ‘secrets’.  

And family dynasties surely have more secrets than most. 

How exactly does generation after generation seemingly have the Midas touch, conquering markets around the globe from the US to China? But then you find yourself in a crisis.…..  

This is the story of three families who found themselves in this position…  

A Story of Irish Whiskey and how three families saved it from extinction

Available on Apple Podcasts, Spotify and all podcast platforms from May 23rd.