YouTube has been a regular topic on the show this year, and for good reason. More people need to build trust to make their business work, and as the second largest search engine, YouTube is a great place to do it. This week, marketing coach Nicole Osborne tells us why she started a YouTube channel, her process for publishing, and how it’s helped her business. In Build Something More, we talk about how marketing and web design changed over the past 20 years.

Top Takeaways:

• Don’t compare yourself to the big names today. Pick a content creator, look at their first video, and then understand it’s a process that takes time.
• Content creation is experimentation. Try different topics, recording processes, and approaches. See what works and what resonates with your potential audience.
• You need to make time to make content. Treat it as a client project and put time on your calendar to work on it.

Show Notes:

• Nicole Osborne
• Why You Need to Publish Content to Have an Expertise with Rochelle Moulton
• Working Through Different YouTube Strategies with Alastair McDermott
• Leveraging YouTube to Build Trust and get Leads with Jessica Freeman
• GoWP Facebook Group
• Nicole’s Agency Growth Secrets eBook
• How to Get Guest Spots on Podcasts
• Live Stream Kit
• Creator Crew

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