Posted up at the M&R booth at ISS Long Beach, we say hi to this guy from Hello. Known for their merchandising and fulfillment for touring artists, Hello Merch has been servicing your favorite band since '08. Stoked we got to chat with Aaron Berns, and figure out just how he keeps an operation with so many moving parts running smoothly. Topics of discussion include: Making your lead printer your production manager, managing people, shadowing and training, production samples, pushing water based ink, dealing with on demand ordering, and chicken fingers in dimly lit Ubers.