Juries tune out — so Aaron Broussard tries his cases at what he calls "TV pace or TikTok pace," sometimes putting on 10 to 15 witnesses in a single day to keep jurors awake and engaged. The Lake Charles, Louisiana trial lawyer spent his first five years as a self-described "settlement lawyer," handling roughly 200 cases his father's firm didn't want. After attending the Trial Lawyers College, he tried 30 jury trials in five years. His biggest result came this past year: a $35 million wrongful death verdict after a cement truck hit a family on their way to daycare, killing an 8 year-old girl. Broussard joins host Dan Ambrose ahead of TLU Beach to discuss the slippery settlement slope and how he redefines "reasonable" for a jury.

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2026 Programming

☑️ TLU Beach, June 3-6, Huntington Beach, CA

Episode Snapshot

• Aaron's father, a lawyer and judge, was shot in his dominant left arm at 18 in 1968 and learned to do everything — including shooting shotguns and fishing — with his right hand.
• Growing up on the family farm, Aaron's father dictated each day's chores onto cassette tapes that Aaron played back on his boombox every morning.
• Aaron's first jury trial was a forcible rape case he won by acquittal — and his client paid him by painting the foreclosure house Aaron had just bought.
• After one good injury case earned his firm more money than his previous 90 cases combined, Aaron started shifting toward higher-quality cases.
• The Trial Lawyers College transformed Aaron's career: he tried 30 jury trials in the five years after, compared with just one before [44:30].
• To stop jurors from tuning out, Aaron now runs "speed trials" at TV or TikTok pace — sometimes putting on 10 to 15 witnesses in a single day.
• Aaron built a written "Sprint process" for his firm designed to move cases rapidly from the filed petition straight to the first set of depositions, eliminating the bottlenecks that leave files sitting in early stages.
• In his record $35 million wrongful death case, Aaron asked the jury for $90 million against only a $1 million insurance policy.
• The "equal trade value" damages argument never rang true to Aaron — there's no equal trade for the loss of a little girl — so he now confronts the money question head-on.

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