Neil discusses his trip to the Apple Store this past Friday to observe the Apple Watch try-on process including time with the Apple Watch demos. This episode includes various observations and thoughts on Apple Watch, Apple retail, and the larger wearable market.

In this episode, Neil discusses David Pierce's Apple Watch article published in Wired as well as Apple's broader Apple Watch marketing strategy. Additional topics include the strategy behind a new 4-inch screen iPhone, and how Chanel's move to embrace e-commerce reflects the continued changing luxury retail landscape.

In this episode, Neil discusses David Pierce's Apple Watch article published in Wired as well as Apple's broader Apple Watch marketing strategy. Additional topics include the strategy behind a new 4-inch screen iPhone, and how Chanel's move to embrace e-commerce reflects the continued changing luxury retail landscape.

Neil discusses three topics from last week's AAPL Orchard daily emails that helped describe Apple's design and product culture. Topics include Tim Cook's interview with Fortune about leadership and Apple's new HQ, rethinking design with electric and self-driving cars, and the Spoon Project, which involves carving 365 spoons out of wood by hand in a year.

Neil discusses three topics from last week's AAPL Orchard daily emails that helped describe Apple's design and product culture. Topics include Tim Cook's interview with Fortune about leadership and Apple's new HQ, rethinking design with electric and self-driving cars, and the Spoon Project, which involves carving 365 spoons out of wood by hand in a year.

With new reports that Apple is looking to push ahead with its television plans, Neil discusses his perfect television: a streaming video content service. With vast amounts of content and software that supports proper curation, discoverability, and search, this seemingly utopian service may actually not be a far stretch after all.

With new reports that Apple is looking to push ahead with its television plans, Neil discusses his perfect television: a streaming video content service. With vast amounts of content and software that supports proper curation, discoverability, and search, this seemingly utopian service may actually not be a far stretch after all.

Neil goes over his notes from Apple's "Spring forward" keynote, including Apple TV, Jeff Williams, ResearchKit, the new MacBook, and everything Apple Watch. Towards the end of the episode, Neil addresses some of the debate that seems to be occurring over the watch and Apple's move into luxury.

Neil goes over his notes from Apple's "Spring forward" keynote, including Apple TV, Jeff Williams, ResearchKit, the new MacBook, and everything Apple Watch. Towards the end of the episode, Neil addresses some of the debate that seems to be occurring over the watch and Apple's move into luxury.

In this special episode, Neil takes a look at what to expect at Apple's upcoming Apple Watch keynote. The discussion includes how important an Apple keynote is to conveying a specific message to the public, Apple's goals for the keynote, and a few questions to keep in mind.