If your food could talk to you what would it say? Would it help you cook? Would it provide some tasty pairing ideas for dinner? Or would it just tell you you’ve got a devilish smile and you’re ready for a night on the town? This is precisely what Absolut, the Vodka company, is currently mulling over in pursuit of a bottle that talks to its customers. Their digital innovation manager Markus Wulff said he believes Absolut will become a more service-oriented company because of the Internet of Things. Absolutely! Many companies will follow suit. I had the chance to interview Markus on a podcast where he talked about what Absolut’s vision is for their products and the internet of things.

In this podcast you will learn:

-The inspiration for the internet of things program at Absolut-The landscape of the internet of things; what will those vodka bottles look like in the future?- Expert predictions around how brands of the future will engage with consumers via the internet of things