Marketing, sales and management, are 3 core requirements of any business. Chet Holmes draws on his own personal experiences, to outline 12 proven strategies to improve and grow business. Persons involved in sales, marketing and management, will definitely be able to increase profits, if they relentlessly focus on and implement the tips and strategies enumerated in this book. Disciplined practice of even some of the tips, will yield better sales. Anyone seeking to grow their business and shape their sales and sales strategy, should read this book.