Mind Your Business is a workbook that walks you through the process of turning your passion into a profitable business. It touches on everything from branding and market positioning to budgeting and marketing. If you start treating your passion like a high-value product, you can find paying customers who also see the value.

Mind Your Business Book Summary: Turn Your Passion Into Money: https://accessorytosuccess.com/blogs/books/mind-your-business

In today's world, bigger is always seen as better. Is this really the case though? Small Giants examined "small" companies that have prioritized maintaining authenticity as opposed to large expansions and record-setting revenue streams.  These companies include Anchor Brewing, Righteous Babe Records, Clif Bar Inc, Zingerman's Community of Businesses, Citi Storage, and Reel Precision Manufacturing. They chose to instead concentrate on goals like creating high-quality customer service and improving community ties.

Small Giants Book Summary: Companies Keep VS Sell Your Business: https://accessorytosuccess.com/blogs/books/small-giants

Howard Schultz rescued Starbucks from the brink of disaster during the 2007-2008 financial crisis. As Starbucks endured unprecedented upheaval, he was able to maintain the company’s core values while introducing some changes that would lead to ultimate triumph. Finding and eliminating inefficiencies in the supply chain was the most straightforward improvement that allowed for Starbucks’ turnaround. Management listened to internal feedback, as well as initiating a way for customers to suggest ideas directly to Starbucks. Introducing new machines and upgrading technology were other improvements that helped Starbucks return to prior levels of success. Values were always preserved through all the changes.

Onward Book Summary: How Starbucks Grew https://accessorytosuccess.com/blogs/books/onward

Almost every business at some point has to figure out how to hire the right person. Who is the right person for the business? It sounds simple on paper but the reality is it's a tricky task for any company whether they are big or small. This is because half of the companies recruiting end up hiring people who do not have the right skills or they are not the right fit and the costs of those mistakes are high.

Who Book Summary: https://accessorytosuccess.com/blogs/books/who

Generally, we tend to equate genius and success with ‘innate ability’ or ‘being born with talent’. Outliers by Malcolm Gladwell, clears these perceptions that we hold. It clarifies that mastery and genius are nothing but the result of seizing opportunity, putting in hard work, upbringing, cultural advantages, and right timing.

Outliers Book Summary: https://accessorytosuccess.com/blogs/books/outliers

The fifth edition of the book Hey Whipple, Squeeze This is a must read for people in the advertising industry. It is a collaborative effort of two men who share insights into the process and nuances of developing an ad campaign across media and the trials and joys of working in an advertising agency. Developing an ad campaign is a creative process built around a brand, but it is a process at risk of becoming subjugated to pursuing sales, meaning the creativity is easily lost. Follow the principles of creative ad campaign development in digital, social and traditional media channels, and the result will be award-winning advertisements that naturally lead to good sales because they appeal to the consumer’s desire to be entertained and moved by emotion. Readers also get insights on a career in copywriting and working in an advertising agency.

Hey Whipple, Squeeze This Book Summary: Best Advertising Book: https://accessorytosuccess.com/blogs/books/hey-whipple-squeeze-this

Taking a company to the next level requires cash, so many entrepreneurs turn to venture capital as a source of funding. Startups have little current cash flow, and venture capitalists will consider future cash flows to determine if the capital funding makes sense. To land the funding, business owners should fully understand how the venture capital industry operates and how term sheets are used to assess valuation and governance. Startup founders will only get funding through careful selection of a venture capitalist that is a good fit, excellent preparation of a presentation and negotiations leading to mutual agreement on the company’s future valuation and the number of startup shares the investor gets.

Venture Deals Book Summary: https://accessorytosuccess.com/blogs/books/venture-deals-book-summary

Business environment is always cut throat and intimidation is more rampant than one would think. You are either intimidated or intimidating, and this defines your position in the company as weak or strong. Despite the title, this book is about how to intimidate others to win. It is more about being alert and aware, to prevent oneself from being bullied by practitioners of intimidation.

This book is pretty old, but I love the way it's written. I think it's timeless. A classic sales book. It was a fun read, too with great deal stories.

https://accessorytosuccess.com/blogs/books/winning-through-intimidation

Success is derived from a determined focus on your goals. When Warren Buffett and Bill Gates were asked what is the most important characteristic toward achieving success, both men wrote one word: focus.

https://accessorytosuccess.com/blogs/books/warren-buffett

A certain balance of confidence is essential to inspiration and a willingness to take advantage of important opportunities. Over-confidence in competence and abilities can damage credibility and lead to poor outcomes. Underconfidence can result in lost opportunities due to hesitancy. The best path is to find a balance of confidence which equates to being perfectly confident. The balance is found by doing things like listening to other perspectives and questioning personal biases. An optimal balance of confidence, gained by recognizing and responding to personal limitations, can improve decision-making, make a person a trusted source and enable adjusting confidence along the way.  

https://accessorytosuccess.com/blogs/books/perfectly-confident