Many companies rely on sheer luck to propel them forward. Though they spend millions on market research, sales and marketing, they rarely achieve their intended sales and profitability. This book tells you why.

https://accessorytosuccess.com/blogs/books/competing-against-luck

It does not matter how a brand sees consumers. It matters how consumers see the brand. The brain becomes fascinated by something, and for branding products that means finding the right messaging to create the fascination or intense focus. Marketing messages should make consumers anticipate and connect with the brand's emotions and values. They must make consumers fascinated for some reason. Understanding the Languages of Fascination to create focus is a first step because the adjectives drive the right messaging and tactics. It is a planning process that leads to creative ideas that make consumers feel an emotional connection to the brand’s message.

https://accessorytosuccess.com/blogs/books/fascinate

You Are A Badass At Making Money is a motivational book that will inspire you to want to succeed when it comes to making money and starting your own business. Jen Sincero tells her own personal story of resilience and strength. Sincero truly believes that all people are capable of amazingness when it comes to business and finance, and her goal is to help her readers to find a way to achieve financial success.

https://accessorytosuccess.com/blogs/books/you-are-a-badass-at-making-money