Leaders should focus on treating employees well and acknowledging their contributions because they are the reason for an organization’s success. In addition, ideas for improvement should be gathered from other industries, competitors and employees at all levels of the company. So says Lee Cockerell in Creating Magic a wonderful book on leadership.

https://accessorytosuccess.com/blogs/books/creating-magic

Ken Langone’s I Love Capitalism! shows how a boy from working class Long Island came to co-found The Home Depot, as well as all the lessons he learned to get there. Much of Langone’s success hinges on cultivating relationships and working hard to make sure that every need is being met.

https://accessorytosuccess.com/blogs/books/i-love-capitalism

Using his personal experience in growing businesses from the ground up to become multi-million dollar enterprises , author Michael Masterson shares his expertise and advice. It can be summed up in four words: Shoot from the hip. Instead of trying to perfect a product or service, get it on the market as quickly as possible to begin generating revenue. There are four stages of business growth that create the framework for long-term growth, and entrepreneurial skills can be employed at every stage to grow a successful business. The description of the four stages includes the main problem, the primary challenge and solutions.

https://accessorytosuccess.com/blogs/books/ready-fire-aim

A great deal of customer behavior remains a mystery even in a world built on economic models and logical methodology. In Rory Sutherland’s Alchemy, you will see how to apply creative thinking to explain seemingly inexplicable behavior and also learn that some behavior is more obvious than you thought.

Identifying phenomena is only part of the journey -- you will also learn how to unleash all parts of your (and most consumer's brains) to solve complex problems of consumer behavior.

https://accessorytosuccess.com/blogs/books/alchemy-book-summary

Building a StoryBrand is a treasure trove for a marketer! It is strewn with actionable steps throughout. The creation of marketing messaging and its implementation are brilliantly explained in this book.

https://accessorytosuccess.com/blogs/books/building-a-storybrand

Loonshots explores the world of disruptive business ideas and how organizations can best nurture them. The main takeaway of Loonshots is two-fold.

https://accessorytosuccess.com/blogs/books/loonshots

The traditional approach to profit is to begin with sales less expenses, but this makes profit something left over with no guarantee it will be generated. The Profit First Formula changes the equation to Sales minus Profit equals Expenses, putting profit first rather than last. The new approach to managing revenues focuses on setting aside profits and using the balance to fund expenses, while also consistently working to reduce expenses to the lowest amount possible. This system is designed to build a business for long-term success by helping the entrepreneur avoid making critical operational decisions based on temporary events that lead to future cash flow problems, like a sudden surge or decline in sales.

https://accessorytosuccess.com/blogs/books/profit-first-book-summary

Every business owner is preoccupied with his brand and invests a lot of time and money in strategies to stand out. The aim is to build a ‘Sticky Brand’ which is instantly recognizable, recallable and user satisfactory.

https://accessorytosuccess.com/blogs/books/sticky-branding

Instead of chasing money, a business owner should always first concentrate on serving customers with excellence, and the money will follow. The “pickle” refers to whatever a customer wants or needs to feel satisfied. The goal of managers and employees should be to deliver the pickle with a smile. The ability to deliver quality customer service is at the heart of business success. The challenge is discovering the pickle that makes a customer happy and then figuring out how to deliver it. There are four main points discussed concerning the things great companies and successful employees do: service, attitude, consistency and teamwork.

https://accessorytosuccess.com/blogs/books/give-em-the-pickle

There are few executive positions in the world that are more transparent and difficult to maintain than that of a European soccer coach. Carlo Ancelotti is one of the leading managers in world soccer who discusses his own attempts at quiet leadership with high-performance business leaders, professional sports executive Mike Forde and Business Professor Chris Smart. The two business leaders take Ancelotti's approach to leadership and relate it to their own experiences in the business sector.

https://accessorytosuccess.com/blogs/books/quiet-leadership