Many organizations approach product development backwards. As a result, they waste a great deal of time, effort, money, and creative potential on products that customers do not actually want. Eric Ries explains how to minimize this waste in clear, easy-to-understand steps as well as how to harness scientific reasoning and real customer behavior to snatch success from the jaws of defeat. Using tools like a minimum viable product and effective metrics, harnessing the lean startup methodology will unleash your organization’s full potential.

Lean Startup Book Summary: Testing Business Ideas With Low Investment And High Profit: https://accessorytosuccess.com/blogs/books/lean-startup-book-summary

Listen To This Book Free: https://amzn.to/3xxwmrU

There are three fundamental styles of social interaction which are Givers, Takers and Matchers. Givers, people who unselfishly help others without expecting anything in return, are most likely to succeed. Takers try to obtain more out of their social interactions than they give in return, putting their own interests first. Matchers try to find balance between giving and taking. Givers succeed because their values are focused on helping others who then become champions of their success.

Give and Take Book Summary: Why Helping Others Matters: https://accessorytosuccess.com/blogs/books/give-and-take

Epic Content Marketing focuses on what is important to customers rather than on simply promoting products. Marketing tactics shift from pushing product facts to helping customers understand how the product improves their lives. Content marketing answers the questions of potential customers and helps them solve problems, while also promoting the product. Success depends on identifying the specific content niche based on how people would best fit the product into their lives. Social media offers an excellent communication and marketing channel because it enables posting content with an authentic voice and information of value. SEO is equally important because it makes your content visible to the audience through search engines.

Epic Content Marketing Book Summary: SEO For Businesses: https://accessorytosuccess.com/blogs/books/epic-content-marketing

Schiffman, a veteran businessman and entrepreneur most famous for his work in the field of cold-calling and general sales, switches things up with his usual audience by adapting previously suggested sales techniques and adding newer, non-sales-related suggestions to create a list of 50 rules and positive tactics to succeed in the business world.

Make it Happen Before Lunch Book Summary: Building Relationships For Success In Sales: https://accessorytosuccess.com/blogs/books/make-it-happen-before-lunch

In a world of limited resources and high expectations, how can corporations increase value? There's no better time to consider how your company can become more innovative, profitable, and sustainable. Perhaps the most innovative companies are not those with the most cutting-edge technology but those that think holistically. Lean Thinking is the holistic, long-term underpinning of Lean corporations.

Lean Thinking Book Summary: Improve Company Efficiencies: https://accessorytosuccess.com/blogs/books/lean-thinking-banish-waste-and-create-wealth-in-your-corporation-book-review

Be My Guest, a biography published in 1958 by hotelier Conrad Hilton, tells the Amazing Story of how Conrad Hilton, dubbed by Time Magazine as the Innkeeper to the World, went from owning one shabby hotel in Cisco Texas in 1919 to building a hotel chain that spanned over 3600 hotels throughout the globe.

The book Delivering Happiness is a biography of Tony Hsieh, founder of Zappos. It is inspirational for all people who want to do great things and be happy. Tony wanted to make the world happier, not just Zappos customers and staff. He learned the hard way that culture is very important in any business, and once you get the culture right, you can never go wrong.

Delivering Happiness Book Review: Biography of Zappos Founder Tony Hsieh: https://accessorytosuccess.com/blogs/books/delivering-happiness-book-review-biography-of-zappos-founder-tony-hsieh

People look at the past and assume it predicts the future, yet it does not. Past events, like current ones, were influenced by randomness or luck, and they are stripped of the daily noise that influenced decisions and events at the time. Life is nonlinear which leads to chance events, so luck plays a big role. When considering a past event in politics, investments and business, look at the costs of the alternative rather than the outcomes. Think in terms of expected value, in other words, because probabilities are meaningless unless you know the magnitude of the outcomes. The bottom line is that people make emotional choices and not rational ones.

Fooled By Randomness Book Summary: Secrets To Achieve Financial Success: https://accessorytosuccess.com/blogs/books/fooled-by-randomness-book-summary

The 7th era of marketing refers to a change in the marketing approach to create valuable experiences for customers at each step of their journey with a brand. Digital disruption has changed customer behavior and expectations, making it an imperative for marketing to become a strategic and delightful content-driven experience for customers. Marketers need a valuable, consistent presence to evolve in this new marketing era and can achieve this by skillfully managing how they design the content-driven experiences. Readers learn how to use marketing content to give experiential value to customers as the authors deliver keen analysis and practical suggestions.

Experiences: The 7th Era of Marketing Book Summary: SEO Book For Business: https://accessorytosuccess.com/blogs/books/experiences 

If you wish to master the science of persuasion, Influence by Robert Cialdini, is the book to read. What makes people change behavior, what makes them say ‘yes’, and how to persuade people – this understanding dawned on me as I devoured the pages of this book.  Dr Robert Cialdini is a renowned expert in the field of influence and persuasion. With thirty-five years of experience under his belt, he is clearly an expert in the field of academics and research. He spent three years doing field research for this book.

Influence Book Summary: How To Get People To Say Yes: https://accessorytosuccess.com/blogs/books/influence