Vandaag het gesprek met Joel Klettke.

Joel is a conversion-focused copywriter and strategist who’s worked and delivered results for clients like HubSpot, WP Engine, Safelite and Ion Interactive.

He runs his company like a business – not a creative divahood. He loves deadlines, strategy documents, and clear communication.

Joel is a digital marketer with 5+ years of experience agency-side. He helps you to figure out what content you actually need to reach, nurture and convert your audience.

In this conversation with Joel we are not talking about copywriting techniques. We are talking business. This conversation was sparked by an article of how sad the freelancers life is because of the low income.

Joel knows lots of freelancers and solopreneurs that earn more than 100k or 200k.

He shares how he earned in his first year almost six figures. The revenue in the years after that just kept increasing.  

We dive into things that any freelancer or solopreneur can do to earn more money. Use the actions that Joel used to improve your business even when your business is more people than just you.

Enjoy the insights with Joel.

Show Notes

Episode 171

https://businesscasualcopywriting.com/

https://twitter.com/JoelKlettke

www.linkedin.com/in/joelklettke/

casestudybuddy.com

Links uit de podcast

 

Transcriptie:

Erno:

Hello and welcome

Today I'm having a chat with Joel and and we came in contact about this conversation because you said not a tweet. Joe welcome to the podcast by the way. Yeah thanks for having me.

 

You sent out a tweet about a research or an article about how little freelancers or earning or how much they were suffering on suffering on how much they were earning and you mentioned that you know plenty of freelancers.

 

That a great paycheck.

 

Yeah. No it was this article on NPR that my friend Emma had shared and it really painted this grim and sad and pathetic picture of freelancing. And when I saw it really hit a chord with me because as you mentioned you know I know lots of freelancers who are doing more money than they ever made in-house set you know fully employed quote unquote positions. And so I felt like the author just really missed the real story really missed you know a side of freelancing and entrepreneurship and chose to focus on the negative.

 

That bothered me and I I'm not sure how this is in Canada on us because you've also connected with some other freelancers or printers that also have a great business and I'm going to talk to them in other episodes as well.

 

But when I look at the Netherlands there's a lot of freelancers or solo printers that are living really at a low level with their income so they don't make a lot of money from the business so they sometimes under the welfare level. So.

 

So there is of course a site of entrepreneurship when you don't do well. It really doesn't do well for you as a person and earning money. So I think the story is of course a vision of a part of the freelance world but you bring a lot of vision

 

Yeah. And you know I agree.

 

I interact with lots and lots of people who don't do well and as you mentioned you know even in Canada and the U.S. they really struggle and you know a lot of my interaction like I'm part of a group called the corporate or club and there's some peop...