NASA Acres is working to bring the value of satellite imagery to farmers and the agriculture industry in the U.S. This episode features NASA Acres Deputy Director Mike Humber for a conversation about how NASA Acres is working to build trust and bridge the gap for greater adoption of satellite imagery within the agriculture industry. 

Humber explains that a large part of this work is about building relationships — forming partnerships and hearing directly from farmers. NASA Acres recently conducted a survey of more than 1,000 farmers with Trust in Food and in collaboration with Ag Data Transparent (ADT) to find out how farmers view agriculture data privacy. 

Humber shares how farmers use satellite imagery, explains why he sees great potential for increased adoption, and how NASA is trying to approach this work in a responsible way with agriculture data transparency.