A huge catalyst for our 2025 pivot towards courting a much wider audience was AOC’s post-mortem of the 2024 election: “We can’t just be right. We have to be effective.”

But at the same time, we have to also agree on the fundamentals — human rights — and that we won’t compromise on those.

From the very beginning, the founders left the door open for our fundamentals to be — at best! — up for discussion, at worst, blissfully ignored while their very own slave-children tended to their expansive gardens.

So while we’re definitely trying to reach way, way more people where they are in their everyday lives, we’re simultaneously making it as clear as humanly possible that these eight basics — the Actually Pro Life Principles — are absolutely non-negotiable.

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