*]:pointer-events-auto scroll-mt-(--header-height)" dir="auto" tabindex="-1" data-turn-id= "9b7a6f58-066a-4ce0-907e-69d0f9ac58e2" data-testid= "conversation-turn-318" data-scroll-anchor="false" data-turn= "user"> Have you ever gone to make an ad annd then hit the wall of... *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "4e5cc9dd-6ed0-4861-9c97-0635b8710570" data-testid= "conversation-turn-319" data-scroll-anchor="true" data-turn= "assistant">

"What should this actually look like?"

Reel? Carousel? Static image?

Polished and professional?

Or more scrappy, behind-the-scenes?

Here's the thing...

It doesn't matter how good your targeting is.

It doesn't matter how good your copy is.

It doesn't matter how brilliant the thing is that you're promoting.

If your ad creative doesn't stop the scroll, nothing else gets a chance to work.

In this episode, I'm breaking down exactly what's working right now when it comes to Meta (Facebook & Instagram) ad creatives - and what might be quietly sabotaging your results.

We cover:

• The types of ad creatives currently getting the most clicks

• What's looking polished… but underperforming

• When to use reels vs carousels vs static images

• Why warm audiences and cold audiences need different visuals

• How your creative should change depending on whether you're promoting a lead magnet, masterclass, service, retreat or nurture ad

• What metrics to watch in the first few days to know if your creative is working

If you've dabbled with ads before and felt like something wasn't landing.

Or you're curious about ads but always stall at "what should it look like?"…

This episode is for you!

🎓 Want to Go Deeper?

If this has you thinking, "Okay… I'm ready to do this properly,"

Join me for my free masterclass:

The Calm Ads Method

Where I'll walk you through how to use £5–£10 a day behind your ads in a strategic, grounded way - and actually see enquiries come in.

Grab your free spot here: 👉 https://www.kirstykianifard.com/calm

Replay included.

📲 Let's Connect

Come and tell me what you're experimenting with over on Instagram: 👉 https://www.instagram.com/kirstykianifard

I'd love to hear what kind of creative you're testing next.