If marketing feels heavy, awkward, or like something you're just "bad at"… this episode is for you.

In this week's show, I'm unpacking the biggest marketing myths I see keeping wellness business owners stuck, second-guessing themselves, and playing small.

Not in a fluffy, motivational way, but in a very real, lived-experience way that comes straight from years of building my own businesses and mentoring hundreds of others.

Because the truth is, most of the time it's not your strategy that's broken. It's the beliefs you're carrying about what marketing is, what it's supposed to look like, and who it's for.

In this episode, we talk about:

• Why "build it and they will come" is one of the biggest time-wasters in business

• The real difference between marketing and selling (and why confusing the two makes everything harder)

• Why social media is not the only way to market your work

• Why niching by values beats demographics every time

• The myth of "ethical marketing" that quietly keeps wellness professionals invisible

• Why consistency matters more than perfection

• And why you're not bad at marketing, you've just been measuring it the wrong way

I also share how I grew my business without fancy websites, polished branding, or perfect content, and why letting people see you will always outperform trying to get marketing "right".

If you've been telling yourself:

• "I'm just not cut out for marketing"

• "I hate selling"

• "I don't want to be annoying"

• "I'll show up once it's perfect"

This episode will gently, firmly, and honestly challenge that.

🎧 Listen now and then come and tell me which myth hit closest to home.

📩 DM me over on Instagram @kirstykianifard and let's carry the conversation on there.

We talk a lot about attracting new clients. New eyes. New leads. New energy.

But what if the real growth in your business isn't coming from who's next… it's coming from who's already been here?

In this episode, I'm unpacking why regulars are one of the most overlooked (and undervalued) parts of a sustainable wellness business — and how shifting your focus here can change everything from your income to your confidence.

I share:

• why loyalty creates more ease than constant attraction

• what long-term clients actually need from you (and what they don't)

• how nurturing relationships beats chasing algorithms

• the small, intentional ways to make clients feel genuinely valued

• and how regulars quietly become your best sales strategy

This isn't about doing more. It's about relating more.

If you've ever felt like you're constantly starting from scratch… or wondered why things feel harder than they need to be…

This episode will land.

Listen now and rethink what real growth looks like in your business.

Come and find me on Instagram: instagram.com/kirstykianifard

If business feels quiet right now and your brain is starting to spiral, this episode is for you.

Slow seasons can feel heavy. They can trigger self-doubt, comparison, and that awful "is this even working?" narrative. But they're also one of the most powerful moments to reset, refine, and reposition your business if you know how to use them.

In this episode, I'm walking you through seven exact actions to take when business is slow so you can stop panicking, start responding strategically, and turn this season into a turning point rather than a setback.

It's about doing the right things, in the right order, with clarity and self-trust.

In this episode, we cover:

• Why slow periods are normal (and why they don't mean you're failing)

• How to zoom out and assess what's actually happening in your business

• The marketing and messaging mistakes that quietly stall momentum

• Why your offers might be slightly out of sync with where your clients are right now

• How self-mastery and mindset impact sales more than you think

• Simple ways to reconnect with existing clients and uncover new opportunities

• Why growth is never linear and how to stop making slow seasons mean something about you

This episode is designed to be a life jacket.

Something you can come back to whenever things feel wobbly and you need steady, grounded direction.

🎧 If business feels slow right now, press play.

📸✨ The Big Picture Day – March 2026

If you've been feeling like your business has outgrown the way you're showing up, this is for you.

The Big Picture Day is my in-person strategy + branding day in Brighton, designed for wellness business owners who want to step away from the day-to-day, zoom out, and get properly clear on what's next.

You'll spend the day:

• mapping your next 90 days with clarity and focus

• creating a calm, doable strategy that supports your nervous system

• and walking away with a bank of elevated brand images that make showing up online feel easy again

The next Big Picture Day is happening in on Monday 23 March, 2026, places are intentionally limited, and the early bird is currently available for a short time.

👉 Find out more and book your spot here: https://www.kirstykianifard.com/bigpicture

There's a new service sitting in your business that should be doing better than it is.

You know it solves a real problem. You've poured thought, care, and experience into it. And yet… it's landing with a dull thud.

Crickets. Polite interest. "Sounds amazing!" No movement.

In this episode of The Wellness Business Show, I'm breaking down why brand-new wellness services so often struggle to sell, and why it's rarely about the quality of what you've created.

More often, it's about what came before the sell.

I walk you through a simple but powerful five-step framework for selling a new service in a way that feels grounded, ethical, and actually works, whether you're launching something brand new, relaunching a past offer, or finally giving an idea the airtime it deserves.

We talk about:

• why mindset matters before you market anything new

• the biggest mistake wellness business owners make when launching

• how to build demand before you ever open sales

• why "getting crickets" is usually a positioning issue, not a people issue

• how to flip the sales dynamic so clients feel ready and excited

• the structure that turns interest into actual sign-ups

• how to future-proof an offer so each launch gets easier

If you've ever:

• shelved an offer because it "didn't work"

• felt nervous selling something without testimonials yet

• launched quietly and hoped for the best

• or wondered why something good just didn't take off…

This episode will give you clarity, reassurance, and a repeatable process you can come back to every time you create something new.

🎧 Listen to the episode, then come and tell me in the DMs: Which step do you usually skip?

You can find me over on Instagram: 👉 https://instagram.com/kirstykianifard

And if you're questioning whether your business model is actually supporting your growth, you can take my free quiz here: 👉 https://kirstykianifard.com/bizquiz

Niching isn't hard because you don't understand it. It's hard because no one ever explains why it actually works — especially in the wellness industry.

If the idea of "choosing a niche" still feels restrictive, scary, or like you're cutting off opportunities… this episode is for you.

In this conversation, I'm reframing niching entirely. Not as limiting your audience — but as building a client community that values your work more, understands you faster, and actually buys.

We explore why broad positioning waters down your message, why clients hesitate when offers feel generic, and how clarity creates momentum in ways no new strategy ever could.

This isn't about picking a label. It's about increasing perceived value, simplifying your marketing, and unlocking more aligned opportunities — without losing your authenticity.

In this episode, we cover:

• why wellness offers feel more valuable when designed for a specific client community

• how niching increases trust and shortens the decision-making process

• the real reason broad messaging leads to silence, not sales

• how clarity simplifies your content, marketing and offers

• why niching reduces competition while increasing opportunities

• how to release FOMO and adopt an abundance mindset

• where to start if you feel torn between multiple directions

If your marketing feels noisy, your message feels diluted, or you know you're doing "all the right things" without seeing traction — this episode will help you reconnect to what actually drives growth.

🎧 Listen now, then come and tell me over on Instagram: 👉 instagram.com/kirstykianifard

And if you want clarity on the right business model to support your niche and goals, take the free quiz here: 👉 kirstykianifard.com/bizquiz

The wellness industry is changing faster than most people realise.

New behaviours. New expectations. New buying patterns. And if you're a wellness business owner, this year will reward those who pay attention.

In the first episode of the year, I'm sharing the key shifts shaping wellness businesses right now - not predictions, not fluff, but what's already unfolding behind the scenes.

This episode is designed to help you:

• sense where the industry is heading

• understand what clients are prioritising next

• and make smarter decisions about how you market, position, and grow this year

Inside, we explore:

• why wellness is no longer a "nice to have"

• how consumer behaviour around health has fundamentally shifted

• the hidden opportunities most wellness business owners are missing

• what clients are quietly demanding more of in 2026

• and how to future-proof your business without burning yourself out

This isn't about doing more.

It's about doing the right things - in the right way - at the right time.

🎧 Listen to the full episode and ask yourself: What am I ready to lean into this year?

👉 Follow me on Instagram: https://www.instagram.com/kirstykianifard 👉 Take the Business Quiz: https://www.kirstykianifard.com/biz-quiz

A new year always brings that familiar feeling.

A blank canvas. A fresh start. A sense of possibility.

And if you're a wellness entrepreneur, chances are you're holding two intentions right now:

More impact… and more income.

But instead of overhauling everything, rewriting your entire strategy, or waiting until you feel "ready", this episode is about something much simpler:

Taking action. Now.

In the first episode of the year, I'm sharing 16 practical ways you can create more sales in your business immediately. These aren't trends. They're foundational moves that work whether you're just starting out or you've been in business for years.

This is a fast-paced, pen-and-paper episode designed to get you out of planning mode and into momentum.

Here's how I recommend you use it:

Listen once.

Choose five ideas that jump out at you.

Commit to implementing them in the next 7 days.

Inside, we cover things like:

• positioning yourself where your ideal clients already are

• collaborating instead of trying to grow alone

• validating offers before you build them

• asking for the sale clearly and consistently

• strengthening your rejection muscle so fear stops slowing you down

• creating more sales from your existing clients

• visibility that actually suits you

• giving results-driven value that builds trust fast

• leveraging referrals and affiliates

• building relationships that convert over time

• communicating your transformation (not just what you do)

• combining organic and paid marketing

• using your clients' language to sharpen your messaging

• flagging warm leads so you stop losing people

• why email marketing still outperforms everything else

• and how to activate your existing network for support

This is the kind of episode you can come back to any time sales feel slow or momentum dips. There will always be something here you can action immediately.

Start the year by moving the needle.

Once you've listened, come tell me in the DMs which five you're implementing — I'll happily be your accountability buddy.

There's a question I get asked again and again by wellness business owners:

How much value should I actually be giving away for free… without sabotaging my income?

And it's a good question. Because when the balance is off, one of two things tends to happen:

Either you're exhausted, over-giving, and quietly resentful… Or you're inconsistent, holding back, and wondering why clients aren't flowing.

In this episode of The Wellness Business Show, I break down where that line actually is — and why this isn't really about "giving too much away" at all.

We talk about:

• why free content has lost its novelty (and what that means for your business)

• the real signs your free content is costing you energy or income

• why most people aren't over-giving… they're under-structuring

• the energetic imbalance that leads to burnout (and how to spot it early)

• why holding back information creates scarcity — not sales

• the role free content plays in a healthy client journey

• how to close the loop so people know what to do next

• why clients don't pay for information — they pay for clarity, support and direction

I also share how I personally approach free content — including why I believe every piece of content you create should be useful enough to create real change… without replacing the need to work with you.

If you've ever worried that:

• people are "just taking" and never buying

• you're pouring energy into content with little return

• or you're scared to clearly invite people to work with you…

This episode will reframe the whole thing.

🎧 Listen to the episode, then come and tell me in the DMs: Where does free content feel supportive in your business… and where does it feel draining?

Connect with me

• Instagram: https://www.instagram.com/kirstykianifard

• Website: https://www.kirstykianifard.com

You're getting likes.

You're getting comments.

People tell you they love your content.

So why aren't they becoming clients?

In this episode, we're digging into the real reason engagement doesn't automatically equal sales and why so many wellness business owners feel stuck in that frustrating middle ground of "visible but not profitable".

This isn't about shouting louder, posting more, or blaming the algorithm.

It's about something most people are missing entirely: your client journey.

I'm breaking down how people actually move from finding you… to trusting you… to buying from you and where that process is quietly breaking down in most wellness businesses.

Inside this episode, we cover:

• why engagement without direction creates friction (and lost sales)

• the invisible gaps between "I like her" and "I'll pay her"

• how unclear next steps keep people stuck as lurkers

• where most businesses unintentionally lose warm leads

• what a seamless client journey really looks like

• why "money hates friction" and how to remove it

• how to guide people forward without being salesy

If you've ever thought:

• "People love my content but don't buy"

• "I don't know how to move people from Instagram to paid"

• "I feel like I'm doing a lot… but nothing's converting"

This episode will give you clarity.

Grab a pen, listen in, and start mapping what's actually happening behind the scenes of your business.

And when you're done, come and tell me in the DMs: 👉 where do you think people are getting stuck in your journey?

Connect with me: 📲 Instagram: https://www.instagram.com/kirstykianifard 🌍 Website: https://www.kirstykianifard.com

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If your content feels… muted lately. Like you're saying the "right things" but it's not landing. Like your message is getting watered down the second you hit publish.

It's probably not a strategy issue.

It's a being-seen issue.

Because marketing is storytelling. And storytelling asks you to do one terrifying thing: let people actually hear you.

In this episode, I'm sharing the 6-step process I've been using to write copy that converts, not by forcing better captions… but by unpicking the invisible beliefs that make you hold back in the first place.

You know the ones:

• "No one cares what I have to say."

• "I'm boring."

• "I'll ramble."

• "They'll judge me."

• "Just get to the point, Kirsty…"

If you've ever felt that stomach-drop resistance when it comes to writing, showing up on video, sharing your story, pitching yourself, or saying the thing you really think… this episode will hit.

Inside we cover:

• why "copy that converts" starts with permission to be heard

• how to identify your biggest visibility resistance (and what it's costing you)

• the thoughts running in the background every time you try to show up

• where those beliefs usually come from (and why it's not your fault)

• the reframe that changes everything: your audience opted in

• how to stop writing to be palatable and start writing to be powerful

And yes, you'll leave with a simple process you can repeat anytime you feel yourself shrinking.

Because the goal isn't to write "better content". It's to stop censoring the person behind it.

Come tell me what landed for you in the DMs over on Instagram: @kirstykianifard And remember (as my small human Tura so wisely put it): being yourself is amazing.

If you want, tell me what you want the tone to be for this one (more "tough love", more "warm and soulful", or more "funny and punchy") and I'll tighten the title list to your exact vibe.