Have you ever had one of those moments where someone holds up a mirror to you… and you suddenly realise you've been hiding a whole part of yourself without even noticing?

That happened to me recently.

I was chatting with one of my long-time members — someone who knew me back in my spa days when energy work, ritual, intuition, and all things "woo" were a normal part of the way I worked. And she said something that honestly stopped me in my tracks:

"I'd love to see more of your energy work again."

At first I brushed it off… until I realised she wasn't the only one who had said that to me. And then it hit me:

I've been masking in my own business.

Not intentionally. Not dramatically. Just slowly, quietly… turning down a part of me that's always been central to how I see the world and how I support my clients.

And if I'm doing it, there's a good chance many of us are doing it too.

So today's episode is part story, part reflection, and part gentle nudge. We're talking about the ways we mask in business — the subtle ways we make ourselves smaller, simpler, more "professional," more acceptable, or more like everyone else… even when that's the opposite of what actually helps us thrive.

Inside this episode I share:

✨ The surprising conversation that made me realise I'd been masking ✨ Why masking can happen so slowly you don't see it until much later ✨ How it affects your energy, creativity, visibility and confidence ✨ The link between masking and feeling stuck, bored, or disconnected from your business ✨ What masking looked like for me specifically (and why it mattered) ✨ Why the very things you hide are often the things your clients most value ✨ How to gently begin "unmasking" and showing more of who you really are

This isn't a step-by-step marketing episode. It's more of a cosy, reflective cup-of-tea-chat kind of episode — the kind where you might find yourself nodding along, or realising something about your own business that you hadn't quite put into words.

If you've been feeling boxed in, muted, or like you've somehow drifted away from the version of you who started all this… this one's for you.

I'd genuinely love to hear from you after you listen: Where do you think you might be masking in your business?

✨ Big Picture Day (Brighton, this Friday!) A full 90-day strategy session plus a branding shoot with 10 professional images. https://kirstykianifard.com/bigpicture

✨ Come say hello on Instagram DM me and tell me where you've been masking: https://instagram.com/kirstykianifard

While everyone's packing up for the year and deferring their dreams to "January energy," I'm over here laying the foundations for a wildly successful 2026 — and in this episode, I'm showing you exactly how I'm doing it.

If you've ever:

• Said "I'll start that next year" (for the 17th time)

• Felt the pull to get ahead but weren't sure what to focus on

• Started January in a foggy post-Christmas panic with zero plan in place

…this episode is your November permission slip to get strategic AF — and actually feel GOOD about it.

You'll hear:

💥 Why November is the real secret weapon for success (and why January is too late)

🗓️ How I'm mapping out my launches, income, and services for next year

📈 What future-you will be so grateful you started now

📦 The "under the stairs cupboard" metaphor you'll never un-hear (trust me)

🤯 The difference between knowing how to hit your goals — and becoming the person who can

I'm sharing:

• The 5-step framework I'm using in my own business planning

• Why mapping out your service ecosystem is a game changer

• How to make content, strategy and mindset work together before the New Year pressure kicks in

💻 Links & Mentions:

• 📊 Grab the free KPI Tracker: kirstykianifard.com/kpi

• 📸 Join me at Big Picture Day (strategy + brand shoot): kirstykianifard.com/bigpicture

This one's your behind-the-scenes look at how I'm setting my business up for growth, ease and actual income in 2026 — no fluff, no January overwhelm, just a clear, empowering plan that future-you will high five you for.

Big love,

Kirsty

If you ever find yourself endlessly scrolling Instagram, saving posts you might repurpose someday, or winging your content plan five minutes before posting — this episode is for you.

I'm walking you through the exact content formula I use to build trust, grow visibility, and make actual sales (yes, even from just one post).

These five pillars have changed the game not just for me, but for so many of my clients too — and they're the secret to consistent, sales-generating content that doesn't burn you out.

We're talking:

🔥 The 5 content pillars that attract different buyer types and meet your clients where they're at

💡 Why repurposing, batching, and strategic planning will save your sanity

💬 The real reason your likes and comments aren't converting to sales

🧠 How to map out your messaging with actual buyer psychology in mind

📸 Why your content and visuals need to be aligned (and what happens when they're not)

This is your behind-the-scenes look at how I structure launches, sell with ease, and stop content chaos before it starts.

This isn't inspo — it's actionable AF.

Links Mentioned:

📸 Come to Big Picture Day (strategy + brand shoot): kirstykianifard.com/bigpicture

>>> The Wellness Business Club

DM ME: Which of the 5 content pillars are you doubling down on?

— Need a visual strategy to match your copy? Don't forget to check out The Big Picture Day. It's happening Nov 28 in Brighton, and spots are almost gone!

If you've ever stalled your launch, delayed a visibility push, or side-eyed your Canva grid wondering "does any of this even matter?" — this one's for you.

In this juicy episode, I spill the tea on all things branding, from logo panic to website shame to that "don't look at my Instagram" energy — and the real reasons we resist showing up.

You'll hear:

• The messy (and totally relatable) truth behind Kirsty's own branding journey

• Why your message matters more than your visuals — and how to nail it first

• 3 free things you can do right now to make your brand more cohesive

• When it's actually time to invest in photos, logos, or websites

• What truly makes a brand trustworthy, bingeable, and buyable

This episode is part pep talk, part practical strategy — and a must-listen if you're ready to get visible without wasting time (or thousands of pounds) on things that don't convert.

Links & Mentions: 📸 Come to Big Picture Day — Brand Shoot + Strategy 💻 Join the Wellness Business Club 🎧 Listen to previous episodes: Ep 1: I'm Back: New Name, New Era → Listen here Ep 2: Turning a Setback Into a Comeback → Listen here

If you're feeling the pull to bring something back in your business but aren't sure how (or if) you should - this one's for you!

After last week's episode and all your gorgeous feedback, messages, and shares, I knew this conversation needed to continue.

So today, I'm taking you behind the scenes of my own podcast return and unpacking the exact mindset shifts and practical lessons that helped me finally hit publish.

Whether it's a course, a service, your visibility, your creativity — comebacks are powerful, but they're also stretchy. In this episode, I share 5 non-negotiables that made my comeback feel aligned, expansive and right.

This isn't about hustling your way back — it's about returning with intention, honesty, and a clear sense of what you want next.

If you're even thinking about reviving something you love — I made this one for you.

And as always — if this episode hits home, take a screenshot, share it to stories, tag me, or just jump into my DMs and tell me where you're at.

📸 Follow me on Instagram: https://www.instagram.com/kirstykianifard

💻 Work with me: www.kirstykianifard.com

In this very special comeback episode, I'm back behind the mic — with a brand new name, renewed energy, and a whole lot to catch you up on.

After 18 months away, I'm sharing what really happened during the pause, what's changed in my life and business, and why this return feels more meaningful than ever. This is not just a reintroduction — it's a recalibration.

You'll hear:

• The real reason the podcast went quiet (and why it took so long to come back)

• What's changed behind the scenes (including a little love story)

• Why the podcast has a new name — The Wellness Business Show — and what that shift represents

• A sneak peek at what's evolving inside my membership (hello, The Wellness Business Club)

• Raw reflections on running a business in the messy, beautiful middle of life

• Listener Q&As on vulnerability, consistency, imposter syndrome, and audience growth

Plus: A juicy new in-person event I'm launching called The Big Picture — and how you can get involved.

This episode is an open-hearted conversation — no gloss, no hype, just truth, vision, and some real talk on what it means to return to something when you feel like you've let it go.

🎧 Hit play and let's catch up properly.

DM me on Instagram @kirstykianifard — I'd love to hear what you think of the episode, what resonated, and what you'd love me to talk about next.

👉 Loved the podcast? Leave a review wherever you listen. It means the world.

Are you finding your email open rates are not where you would like them to be? Do you pour your time into creating amazing email content that gives value only for it to be read by a small number of people?

Well you're not alone. Crafting an email that gets opened by your ideal client does not start with the content, it starts with the subject line. In a fast paced world where our attention is constantly demanded, hooking people in instantly is the goal.

So in today's episode I want to help you think about the art of email marketing to get people feeling that they must read your email.

Hear me talk about:

• Why our focus is often in the wrong place when we think about our email list
• Why the email subject line is more important than body of the email
• What you need to consider before sending your email
• The demands on people's attention
• How you can disrupt that attention so they click open
• 4 main categories for must read subject lines

Are you ready to get curious and playful with your subject lines? I would love for you to drop into my DM's to hear how you have implemented these tips.

And if you're wanting accountability and to surround yourself with other wellness entrepreneurs why not join me over in the Wellness Collective. To join me and other wellness entrepreneurs in the Collective click the link here www.kirstykianifard.com/collective.

__________________________________________

BITESIZE BUSINESS

Tap here to have your question featured live on The Wellness Entrepreneur Podcast

_____________________________________________________

IF YOU ENJOYED THIS EPISODE, YOU MAY ALSO LIKE:

The Success of All Future Launches Depends on These 7 Steps

https://podcasts.apple.com/gb/podcast/the-success-of-all-future-launches-depends-on-these-7-steps/id1455716065?i=1000536365788

5 Steps to Attracting More Clients and Making More Sales

https://podcasts.apple.com/gb/podcast/5-steps-to-attracting-more-clients-and-making-more-sales/id1455716065?i=1000549179429

_________________________

Say hi to Kirsty Kianifard on social:

Facebook: https://www.facebook.com/kirstykianifard/

YouTube: https://www.youtube.com/user/KirstyKianifard

Instagram: http://instagram.com/kirstykianifard

Are you finding your Instagram reach has plummetted? Have you conisdered leaving Instagram or doing something drastic to increase that reach?

After twelve and a half years I am finally wondering if my future is even on Instagram. Only a couple of years ago Instagram was working for me but now even with good engagement my reach seems to be capped.

So in today's episode I want to take you through my thinking when it comes to issues like this on social media and share with you some of the options that could change the game.

Hear me talk about:

• what Instagram are saying about the issues
• whether the numbers are important
• why experminenting is both fun and interesting
• why strategic outreach could be the way forward
• why making a drastic choice may not be the right one

Head over to instagram to view the video here and give me your thoughts on how I should move forward.

And if you're wanting accountability and to surround yourself with other wellness entrepreneurs why not join me over in the Wellness Collective. To join me and other wellness entrepreneurs in the Collective click the link here www.kirstykianifard.com/collective.

__________________________________________

BITESIZE BUSINESS

Tap here to have your question featured live on The Wellness Entrepreneur Podcast

_____________________________________________________

IF YOU ENJOYED THIS EPISODE, YOU MAY ALSO LIKE:

The Success of All Future Launches Depends on These 7 Steps

https://podcasts.apple.com/gb/podcast/the-success-of-all-future-launches-depends-on-these-7-steps/id1455716065?i=1000536365788

5 Steps to Attracting More Clients and Making More Sales

https://podcasts.apple.com/gb/podcast/5-steps-to-attracting-more-clients-and-making-more-sales/id1455716065?i=1000549179429

_________________________

Say hi to Kirsty Kianifard on social:

Facebook: https://www.facebook.com/kirstykianifard/

YouTube: https://www.youtube.com/user/KirstyKianifard

Instagram: http://instagram.com/kirstykianifard

Are there things that you want to bring in to your life and your business but you feel they are out of reach for you? Does the discomfort of bring them into reality stop you in your tracks?

I've been where you are now. Only this week I have felt that discomfort as I brought in new opportunities for myself.

So in today's episode I want to take you inside my mind and look at the energetics and practicalities of bringing into being what you want in your life. And I'll be sharing some of the bits that no talks about.

Hear me talk about:

• the realities of what happens when you aspore to bring things into your life
• what can derail the process
• the discomfort that comes when bringing the new thing into existence
• why the nature of your self talk is so important
• the signs that change is coming
• what happens on the other side of dicomfort

You are capable of so much more than you know. Are you ready to move past the discomfort? Take the next step to bring your dreams into reality.

And if you're wanting accountability and to surround yourself with other wellness entrepreneurs why not join me over in the Wellness Collective. To join me and other wellness entrepreneurs in the Collective click the link here www.kirstykianifard.com/collective.

__________________________________________

BITESIZE BUSINESS

Tap here to have your question featured live on The Wellness Entrepreneur Podcast

_____________________________________________________

IF YOU ENJOYED THIS EPISODE, YOU MAY ALSO LIKE:

The Success of All Future Launches Depends on These 7 Steps

https://podcasts.apple.com/gb/podcast/the-success-of-all-future-launches-depends-on-these-7-steps/id1455716065?i=1000536365788

5 Steps to Attracting More Clients and Making More Sales

https://podcasts.apple.com/gb/podcast/5-steps-to-attracting-more-clients-and-making-more-sales/id1455716065?i=1000549179429

_________________________

Say hi to Kirsty Kianifard on social:

Facebook: https://www.facebook.com/kirstykianifard/

YouTube: https://www.youtube.com/user/KirstyKianifard

Instagram: http://instagram.com/kirstykianifard

Do you feel like your wellness business has a level of unpredictability within it, clients cancelling and unsure when the next booking will come in? Does it feel like a struggle.

I've been where you are now, I've sat in that struggle and let me tell you something you might not realise. Most other wellness business owners are sat in that struggle too.

So in today's episode I want to talk to you about the real reason wellness businesses struggle and how you can make a change and step out of that space.

Hear me talk about:

• bringing a solution focus to your business
• why the people you surround yourself with are key to your success
• why your current business model might not be working for you
• how to crunch your business numbers
• the different ways to scale your business

Are you ready to step out of the the struggle and scale your wellness business? Take the first step at making your business model work for you.

If you are ready to develop your own online course then now is the time to join me in the Online Course Creator. Specifically designed for wellness entrepreneurs like you, it is the only companion you'll ever need to confidently create an online course from scratch - ensuring you have the engaged audience, potent sales strategies and technical support necessary to elevate your income and finally work smarter, not harder. Click the link to save your seat: https://www.kirstykianifard.com/occ

And if you're wanting accountability and to surround yourself with other wellness entrepreneurs why not join me over in the Wellness Collective. To join me and other wellness entrepreneurs in the Collective click the link here www.kirstykianifard.com/collective.

__________________________________________

BITESIZE BUSINESS

Tap here to have your question featured live on The Wellness Entrepreneur Podcast

_____________________________________________________

IF YOU ENJOYED THIS EPISODE, YOU MAY ALSO LIKE:

The Success of All Future Launches Depends on These 7 Steps

https://podcasts.apple.com/gb/podcast/the-success-of-all-future-launches-depends-on-these-7-steps/id1455716065?i=1000536365788

5 Steps to Attracting More Clients and Making More Sales

https://podcasts.apple.com/gb/podcast/5-steps-to-attracting-more-clients-and-making-more-sales/id1455716065?i=1000549179429

_________________________

Say hi to Kirsty Kianifard on social:

Facebook: https://www.facebook.com/kirstykianifard/

YouTube: https://www.youtube.com/user/KirstyKianifard

Instagram: http://instagram.com/kirstykianifard