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Have you ever set up an ad and thought...

"But who is actually going to see this?"

You've got the creative sorted. You've written the copy. You're ready to go.

But the targeting piece? That's where it gets murky.

And if you get it wrong? You're not just wasting money. You could be quietly damaging your email list health, confusing your Instagram algorithm and building an audience of entirely the wrong people.

In this episode, I'm breaking down the two ad audiences every wellness business owner needs to know about - and how to use them together to build a smart, strategic ad ecosystem that actually works.

We cover:

• The difference between warm and cold audiences (and why you need both)
• Who counts as your warm audience and how to target them inside Ads Manager
• Why random boosting is one of the most expensive mistakes you can make
• How cold audience targeting works - and why it's the most powerful tool in your ads arsenal
• The smart way to get your work in front of total strangers who are already primed to be interested
• Why the wrong audience can damage your email list and algorithm — even if your creative is brilliant

If you've ever boosted a post and wondered why nothing happened. Or you're ready to run ads properly but don't know who to target…

This episode is for you.

🎓 Want to Go Deeper?

If this has got you thinking, "Okay… I want to do this properly,"

Join me for my free masterclass: The Calm Ads Method

Where I'll walk you through how to use £5–£10 a day behind your ads in a strategic, grounded way - and actually see enquiries come in.

Grab your free spot here: 👉 https://www.kirstykianifard.com/calm

Replay included.

📲 Let's Connect

Come and tell me what questions you have about your ad audiences over on Instagram: 👉 https://www.instagram.com/kirstykianifard

I'd love to hear where you've been getting stuck with your targeting.