In this episode of The Burleson Box, Dr. Dustin Burleson sits down with Adam Witty, entrepreneur, publisher, and founder of Advantage Media and Forbes Books, to unpack how authority marketing can transform your practice and your career. Adam shares his expertise on:

• Why authority—not just advertising—is the ultimate differentiator in crowded markets
• How publishing a book or creating thought leadership content positions you as the go-to expert in your community
• The step-by-step process of building credibility and influence that attracts patients, opportunities, and partnerships
• Lessons from working with thousands of entrepreneurs, doctors, and business leaders worldwide
• The mindset shift required to move from being “just another provider” to a recognized authority in your field

Whether you’re looking to elevate your brand, attract higher-quality patients, or future-proof your career with lasting credibility, this episode is full of practical strategies you can put into action.

Resources Mentioned in This Episode

Books & Concepts:

• The Authority Advantage by Adam Witty and Rusty Shelton – A primer for how to earn trust and become a thought leader.
• Authority Marketing by Adam Witty and Rusty Shelton – A framework for positioning yourself as a recognized expert.
• Lead the Field by Earl Nightingale – A classic on personal development and leadership.
• Influence by Robert Cialdini – Insights into persuasion and the psychology of trust.
• The Business of Expertise by David C. Baker – How to leverage specialized knowledge to build authority and attract clients.
• The E-Myth Revisited by Michael Gerber – A guide to building systems and escaping the trap of working only in your business.

Organizations & Projects:

• Advantage Media – The publishing company Adam founded to help experts become authors.
• Forbes Books – A publishing partnership platform for business leaders seeking visibility and credibility.

Subscribe & Review:
If you enjoyed this episode, please leave a review and subscribe to The Burleson Box on Apple Podcasts, Spotify, or wherever you listen. Your support helps us bring powerful conversations like this to more listeners in healthcare leadership.

 

***

The Burleson Box is brought to you by OrthoFi:

Grow More. Worry Less. Simplify Your Practice with OrthoFi.

Did you know that practices using OrthoFi start more patients and reduce financial barriers without adding complexity to their operations? With OrthoFi, you can simplify the insurance and patient financial process, streamline collections, and free up your team to focus on patient care. OrthoFi combines smart technology with patient-friendly payment solutions to help you start more treatment, improve cash flow, and deliver a better overall experience. Patients love the flexibility. Practices love the results.

Take advantage of a platform built specifically for orthodontists and dental specialists—helping you manage everything from eligibility verification to automated payment processing in one easy-to-use system. Grow your starts. Increase your efficiency. And reduce the headaches of insurance and collections with OrthoFi.

Want to learn more? Schedule a demo today and see how OrthoFi can help your practice thrive.

Click below to learn more:

OrthoFi.com

***

 

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

 

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

 

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.