In this episode of The Burleson Box, we’re joined by Brian McCarthy, founder of Rising Tide Consulting and former CEO of a thriving, multi-location orthodontic practice in Birmingham, Alabama. During his tenure, Brian led the practice to $18 million in annual revenue, building a foundation of success rooted in integrity, long-term decision-making, and a steadfast focus on patient and employee well-being. Today, Brian brings this wealth of experience to Rising Tide Consulting, where he helps dental and orthodontic practices overcome growth challenges through the innovative Rising Tide Operating System.

In our conversation, Brian shares the journey from his leadership role in a high-performing practice to launching his consulting firm. We discuss the mindset shifts necessary for balancing clinical excellence with effective business management and explore actionable strategies for creating a sustainable foundation for growth. Brian’s insights into building systems that prioritize both profitability and care are invaluable for anyone navigating the complex world of practice management.

Listeners will also hear about the Rising Tide Mindset—a philosophy designed to lift every aspect of a practice, from team culture to patient satisfaction. Brian provides practical advice on how integrity and proactive decision-making can become the cornerstones of a thriving practice, offering real-world examples and lessons learned from his own journey. Whether you’re leading a practice or aspiring to, this episode is packed with takeaways to help you rise to the next level.

Be sure to check out Rising Tide Consulting at risingtidemindset.com for more resources, including their blog series on leadership and practice management.

***

The Burleson Box is brought to you by Stax Payments:

Save Big on Transaction Fees: Boost Your Bottom Line with Stax Payments.

Did you know that your practice can start saving thousands of dollars on your monthly processing costs with our preferred payments partner, Stax? Simplify your practice operations and provide a quality patient experience. Healthcare practices like yours need a way to accept payments simply and securely. That's where Stax comes in.

Stax helps you manage your entire payments experience from within one platform. You can safely accept touch-free payments in-person, online, or over the phone, securely store and manage patient information with layered security and Level 1 PCI compliance.
Take advantage of a simpler, more transparent way to process your payments with competitive flat-rate pricing, provided exclusively through Stax. No additional fees or contracts required!

Power your practice and get paid faster with simple, safe and secure payment solutions. Have questions? Schedule time to speak with a dedicated payment consultant to learn more.

Click Below to Lear More Today:

StaxPayments.com/burleson-seminars

***

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

In this insightful episode, Dustin Burleson interviews Ashley Goodall, author of The Problem with Change and co-author of Nine Lies About Work. They explore the pitfalls of constant organizational change and its negative impact on human performance, uncovering practical strategies to create stability and empower teams. Ashley draws from decades of experience at Cisco and Deloitte to offer a fresh perspective on leadership, team culture, and performance management.

Ashley doesn’t hold back as he explains how organizations often confuse improvement with change, assuming that one naturally leads to the other. He points out how relentless transformations—whether they’re mergers, reorgs, or new systems—disrupt employees’ sense of certainty, control, and belonging. These disruptions can leave people feeling untethered, like they’re just waiting for the next upheaval to arrive. It’s no wonder, he notes, that employees often roll their eyes when leaders announce, “We’re so excited about this new change!”

Dustin then steers the conversation toward solutions, exploring why teams—not companies—are the real heart of an organization. Ashley explains that while it’s easy to talk about “company culture,” the truth is, culture happens on a much smaller scale. It’s in the teams where people feel connected, supported, and motivated—or not. He makes a compelling case for investing in team leaders, those unsung heroes who create environments where employees can do their best work.

The two also dig into Ashley’s innovative approach to performance management, which he implemented at Deloitte and Cisco. Instead of the usual annual reviews that focus on ratings and past performance, Ashley championed a weekly check-in system. This simple yet powerful shift helps employees get the guidance and support they need in real time, not six months too late. Dustin marvels at how such a small change can have such a big impact, strengthening engagement, performance, and trust within teams.

Toward the end, the discussion takes a broader view. Ashley emphasizes the importance of giving employees “running room”—a term borrowed from Bob Woodward—that speaks to the space and trust leaders can provide. It’s not about micromanaging or constant prodding; it’s about creating an environment where employees feel empowered to do their best work. For Ashley, this starts with treating employees as human beings, not just numbers on a spreadsheet. Dustin wholeheartedly agrees, sharing how these insights can help leaders rethink their approach to change and performance in their own organizations.

Practical Takeaways:

• Rethink the frequency and necessity of organizational change initiatives.
• Prioritize team-level culture and equip leaders to create supportive environments.
• Adopt weekly "check-ins" as a transformative tool for performance management.
• Evaluate change initiatives for their balance of pros and cons to avoid unnecessary disruption.

Links:

• Learn more about Ashley Goodall
• Get your copy of The Problem with Change
• Get your copy of Nine Lies About Work

***

The Burleson Box is brought to you by Stax Payments:

Save Big on Transaction Fees: Boost Your Bottom Line with Stax Payments.

Did you know that your practice can start saving thousands of dollars on your monthly processing costs with our preferred payments partner, Stax? Simplify your practice operations and provide a quality patient experience. Healthcare practices like yours need a way to accept payments simply and securely. That's where Stax comes in.

Stax helps you manage your entire payments experience from within one platform. You can safely accept touch-free payments in-person, online, or over the phone, securely store and manage patient information with layered security and Level 1 PCI compliance.
Take advantage of a simpler, more transparent way to process your payments with competitive flat-rate pricing, provided exclusively through Stax. No additional fees or contracts required!

Power your practice and get paid faster with simple, safe and secure payment solutions. Have questions? Schedule time to speak with a dedicated payment consultant to learn more.

Click Below to Lear More Today:

StaxPayments.com/burleson-seminars

***

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

In this episode of The Burleson Box, Dustin Burleson speaks with Steve Anderson about his book The Bezos Letters: 14 Principles to Grow Your Business Like Amazon. Listeners will discover key principles and lessons from Amazon founder Jeff Bezos's annual shareholder letters, breaking down Amazon’s journey to becoming one of the world’s most valuable companies. The book identifies Bezos's strategies and provides insights into Amazon’s success, organized around fourteen "Growth Principles" within four broad themes:

• Experiment and Embrace Failure: Amazon uses a culture of experimentation and “successful failures” to foster innovation and pursue big, transformative ideas.
• Obsess Over Customers and Think Long-Term: Prioritizing customer needs and maintaining a long-term focus drive sustainable growth and loyalty.
• Simplify Complexity and Leverage Technology: Amazon aims to make processes simpler and more efficient through technology, creating time-saving solutions.
• Maintain a Startup Mindset and Embrace Bold Risks: Amazon’s “Day 1” mentality and willingness to take significant risks keep the company agile and prepared for future opportunities.

Links:

• Learn more about TheBezosLetters.com
• Follow Steve Anderson on LinkedIn
• Get your copy of The Bezos Letters

***

The Burleson Box is brought to you by OrthoFi:

You know orthodontics, we know how to grow your practice. Start More Smiles with OrthoFi.

OrthoFi is the industry-leading solution for patient acquisition, insurance management, and patient collections. Our end-to-end software and services help practices achieve dynamic growth, balanced cash flow, and smoother operations.

OrthoFi's practices experience a 2.25 times higher same-day conversion rate compared to the industry average, thanks to our expertise in same-day contracts. We take on the full burden of managing patient onboarding, collections, and insurance processing, allowing your team to focus on delivering best-in-class service.

Our comprehensive 180-day collection protocol sets the gold standard for delinquency management, achieving an average net collection rate of 98%.

Dr. Tara Gostovich of TG Orthodontics shared:

"I feel like the cost is less than a staff member, but yet you have an entire team. So, I don't look at the cost of OrthoFi as it's too expensive. It's too expensive to not have it."

Learn more today at StartMoreSmiles.com

***

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

In this episode of The Burleson Box, Dustin Burleson sits down with Francesca Sipma, a breathwork coach, entrepreneur, and creator of Hypno Breathwork. Francesca shares her journey from the corporate world to becoming a leading figure in breathwork, detailing how it has helped her and countless others unlock their full potential. Her new book, Unblock Your Purpose, dives into healing past traumas, aligning with the present, and creating a purposeful future.

Key Topics:

• The power of breathwork and its physiological effects
• How Hypno Breathwork combines breathwork, hypnosis, and visioning
• Overcoming skepticism about breathwork with scientific backing from research at Stanford
• How breathwork can help release subconscious blocks and improve decision-making
• The role of intuition in achieving a flow state
• Practical examples of how breathwork can transform personal and professional lives

Links:

• Learn more about Francesca Sipma
• Follow Francesca on Instagram: @FrancescaSipma
• Get your copy of Unblock Your Purpose

***

The Burleson Box is brought to you by OrthoFi:

You know orthodontics, we know how to grow your practice. Start More Smiles with OrthoFi.

OrthoFi is the industry-leading solution for patient acquisition, insurance management, and patient collections. Our end-to-end software and services help practices achieve dynamic growth, balanced cash flow, and smoother operations.

OrthoFi's practices experience a 2.25 times higher same-day conversion rate compared to the industry average, thanks to our expertise in same-day contracts. We take on the full burden of managing patient onboarding, collections, and insurance processing, allowing your team to focus on delivering best-in-class service.

Our comprehensive 180-day collection protocol sets the gold standard for delinquency management, achieving an average net collection rate of 98%.

Dr. Tara Gostovich of TG Orthodontics shared:

"I feel like the cost is less than a staff member, but yet you have an entire team. So, I don't look at the cost of OrthoFi as it's too expensive. It's too expensive to not have it."

Learn more today at StartMoreSmiles.com

***

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

In this episode of The Burleson Box, we sit down with Dr. Ben Fishbein, a powerhouse in the orthodontic world, founder of Fishbein Orthodontics, and the driving force behind Fishbein Fundamentals. With nine offices and a track record of exceptional patient care and practice growth, Dr. Fishbein has transformed the business of orthodontics. We dive deep into his journey, from expanding his practice to delegating effectively, and the importance of knowing what you truly want before pursuing growth.

Dr. Fishbein also shares insights into the Fishbein Foundation and their community work, providing free orthodontic care to children who need it most. His dedication to growth, both professionally and philanthropically, is truly inspiring. Whether you’re a dentist, orthodontist, or practice manager, you’ll walk away with actionable takeaways on building a successful practice and giving back to your community.

Key Topics:

• Dr. Ben Fishbein’s journey from a single practice to nine offices
• The challenges and strategies of rapid practice growth
• Delegation: The art of trusting your team
• The Fishbein Foundation’s impact on the community
• Fishbein Fundamentals and its role in teaching others
• Advice for hiring associates and expanding your team

Links:

• Learn more about Fishbein Fundamentals: FishbeinFundamentals.com
• Follow Dr. Ben Fishbein on Instagram: @FishOrtho

***

The Burleson Box is brought to you by OrthoFi:

You know orthodontics, we know how to grow your practice. Start More Smiles with OrthoFi.

OrthoFi is the industry-leading solution for patient acquisition, insurance management, and patient collections. Our end-to-end software and services help practices achieve dynamic growth, balanced cash flow, and smoother operations.

OrthoFi's practices experience a 2.25 times higher same-day conversion rate compared to the industry average, thanks to our expertise in same-day contracts. We take on the full burden of managing patient onboarding, collections, and insurance processing, allowing your team to focus on delivering best-in-class service.

Our comprehensive 180-day collection protocol sets the gold standard for delinquency management, achieving an average net collection rate of 98%.

Dr. Tara Gostovich of TG Orthodontics shared:

"I feel like the cost is less than a staff member, but yet you have an entire team. So, I don't look at the cost of OrthoFi as it's too expensive. It's too expensive to not have it."

Learn more today at StartMoreSmiles.com

***

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

In this episode of The Burleson Box, Dr. Dustin Burleson sits down with Dr. Rooz Khosravi, a trailblazer in digital orthodontics and interdisciplinary treatment planning. Dr. Khosravi shares insights from his years of experience in implementing digital solutions within orthodontic practices, discussing how digital tools such as 3D printing and aligner therapy have revolutionized patient care. He emphasizes the critical role of collaboration between orthodontists and other dental specialists in delivering optimal treatment outcomes, noting how digital dentistry can simplify complex interdisciplinary cases.

Listeners will hear about Dr. Khosravi’s journey, from his early exposure to dentistry in his mother's practice to his cutting-edge work at PORTH Personalized Orthodontics, where he leads fully digital clinics. Dr. Khosravi also reflects on the barriers to adopting interdisciplinary care and how digital solutions can help overcome them, offering practical advice on integrating technology into everyday practice. Whether you are looking to enhance patient care or streamline operations, this conversation is packed with valuable takeaways for orthodontists, dentists, and anyone interested in the future of dental technology.

Tune in for a deep dive into how technology is reshaping the field of orthodontics and interdisciplinary care, and learn how to implement these innovations in your own practice.

***

The Burleson Box is brought to you by OrthoFi:

You know orthodontics, we know how to grow your practice. Start More Smiles with OrthoFi.

OrthoFi is the industry-leading solution for patient acquisition, insurance management, and patient collections. Our end-to-end software and services help practices achieve dynamic growth, balanced cash flow, and smoother operations.

OrthoFi's practices experience a 2.25 times higher same-day conversion rate compared to the industry average, thanks to our expertise in same-day contracts. We take on the full burden of managing patient onboarding, collections, and insurance processing, allowing your team to focus on delivering best-in-class service.

Our comprehensive 180-day collection protocol sets the gold standard for delinquency management, achieving an average net collection rate of 98%.

Dr. Tara Gostovich of TG Orthodontics shared:

"I feel like the cost is less than a staff member, but yet you have an entire team. So, I don't look at the cost of OrthoFi as it's too expensive. It's too expensive to not have it."

Learn more today at StartMoreSmiles.com

***

Resources Mentioned in the Episode with Dr. Rooz Khosravi

• Academic Publications by Rooz Khosravi, DMD, PhD
• PORTH Personalized Orthodontics
• University of Washington Interdisciplinary Care Clinic
• SprintRay and FormLabs
• American Academy of Dental Sleep Medicine
• European Aligner Society

***

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

In this episode, I speak with Dr. Scott De Rossi about the questions that shape our personal and professional journeys. Our guest opens up about the reflective questions that have guided his path, offering a treasure trove of insights for anyone looking to evolve and grow.

One of the most compelling aspects of the discussion revolves around the concept of mastery. Dr. De Rossi poses the question, "What mastery have I developed that I can offer?" This invites us to reflect on our unique skills and how they can be leveraged to make a meaningful impact. It's a call to recognize and hone our strengths, ensuring that we bring our best selves to every endeavor.

Another pivotal question is, "What do I want my days to look like?" This isn't just about career aspirations but about envisioning a holistic life that brings joy and fulfillment. It's about balancing professional ambitions with personal happiness, and understanding the trade-offs we're willing to make. Dr. De Rossi emphasizes the importance of this balance, urging listeners to create a life that they won't look back on with regret.

The episode also touches on the idea of continuous improvement. "What's getting better about my life?" is a question that encourages us to celebrate our progress, no matter how small. It's a reminder that growth is a journey, and every step forward is a victory.

Perhaps the most profound question discussed is, "How do I tap into my purpose and my superpower?" Our guest shares the realization that his true strength lies in connecting people, ideas, and resources to advance health and education. This insight is a powerful testament to the impact of finding and harnessing one's unique abilities.

By the end of the episode, listeners are left with a toolkit of questions that can guide their own journeys. Whether you're looking to advance in your career, improve your personal life, or make a difference in the world, these questions offer a roadmap to success.

Tune in to this enlightening episode to discover how you can connect people, ideas, and resources to create positive change in health and education. It's a conversation that promises to inspire and empower you to tap into your own purpose and superpower.

***

The Burleson Box is brought to you by OrthoFi:

You know orthodontics, we know how to grow your practice. Start More Smiles with OrthoFi.

OrthoFi is the industry-leading solution for patient acquisition, insurance management, and patient collections. Our end-to-end software and services help practices achieve dynamic growth, balanced cash flow, and smoother operations.

OrthoFi's practices experience a 2.25 times higher same-day conversion rate compared to the industry average, thanks to our expertise in same-day contracts. We take on the full burden of managing patient onboarding, collections, and insurance processing, allowing your team to focus on delivering best-in-class service.

Our comprehensive 180-day collection protocol sets the gold standard for delinquency management, achieving an average net collection rate of 98%.

Dr. Tara Gostovich of TG Orthodontics shared:

"I feel like the cost is less than a staff member, but yet you have an entire team. So, I don't look at the cost of OrthoFi as it's too expensive. It's too expensive to not have it."

Learn more today at StartMoreSmiles.com

***

Resources Mentioned in the Episode with Dr. Scott De Rossi:

• Friday Perspectives Newsletter
• Serendequity Partners
• Workman School of Dental Medicine

***

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

Drawing from the largest data set of consumer buying habits in orthodontics, Reynolds and Gelles reveal a statistical approach to running a successful practice. Their system, developed with orthodontist Jeff Kozlowski and engineer Dave Ternan, eliminates guesswork and trial-and-error, setting a new gold standard for practice management.

With insights from 430,000 patient starts and over $2.2 billion in production, the book demonstrates how data analytics can increase starts, production, and profits. Reynolds and Gelles provide practical steps to implement unique payment solutions, improve cash flow, streamline insurance processing, and more.

If you're ready to transform your practice, "Level the Curve" is your key to unlocking greater efficiency and profitability. I'm excited to dig into the conversation today with Oliver Gelles.

***

The Burleson Box is brought to you by Retainer Club:

Realize new revenue in your practice this year with Retainer Club! Upgrading your retainer program has never been more straightforward. Patients want online and easy. You want simple and profitable. Retainer Club gives you both. Built by dental professionals, Retainer Club’s technology platform is built to manage everything about your retainer program including billing, retainer fulfillment, KPI data and more.

Retainer Club's customized Smile Care Plan allows you to offer a flexible membership program that brings 5 new revenue streams to grow your practice. Retainer Club's platform gives patients access to easy, fast, affordable online retainer ordering 24/7, and regular retainer replacement without ever having to call your office.

On average, a Smile Care Plan can increase your practice revenue by $100,000 annually. We have built our program with first-hand industry insights to support the needs of practices and DSOs from the ground up. From on-boarding and client success planning to tech-enabled marketing solutions to support new patient growth, Retainer Club has you covered. Get started today at RetainerClub.com

***

Resources Mentioned in the Episode with Oliver Gelles:

• Level the Curve
• StartMoreSmiles.com

***

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

In this episode we have the pleasure of speaking with Mike Wysocki, a seasoned author and sociologist who has spent years delving into the real-life experiences of professionals across various industries. His book, Careers By the People, provides a unique and authentic perspective on career choices, making it an invaluable resource for anyone at a crossroads in their professional journey. This episode is especially relevant for dentists and orthodontists who are looking to recommend insightful career guidance to their children and young patients.

Show Summary:

In this enlightening episode, we sit down with Mike Wysocki to discuss his book, Careers By the People. After three decades in corporate America, Mike ventured into a sociological exploration to uncover the true nature of various professions. His book features 101 candid responses from industry veterans, offering an insider's look at the highs and lows of their careers.

Mike shares how these real-world insights can help young people, including the children of dentists and orthodontists, make informed career choices. Through a Q&A format, the book reveals daily routines, common challenges, and the fulfilling aspects of different jobs, all told with a blend of humor and unfiltered honesty. Tune in to discover how this dynamic career guide can demystify the world of work and support the next generation in finding their ideal path.

***

The Burleson Box is brought to you by Retainer Club:

Realize new revenue in your practice this year with Retainer Club! Upgrading your retainer program has never been more straightforward. Patients want online and easy. You want simple and profitable. Retainer Club gives you both. Built by dental professionals, Retainer Club’s technology platform is built to manage everything about your retainer program including billing, retainer fulfillment, KPI data and more.

Retainer Club's customized Smile Care Plan allows you to offer a flexible membership program that brings 5 new revenue streams to grow your practice. Retainer Club's platform gives patients access to easy, fast, affordable online retainer ordering 24/7, and regular retainer replacement without ever having to call your office.

On average, a Smile Care Plan can increase your practice revenue by $100,000 annually. We have built our program with first-hand industry insights to support the needs of practices and DSOs from the ground up. From on-boarding and client success planning to tech-enabled marketing solutions to support new patient growth, Retainer Club has you covered. Get started today at RetainerClub.com

***

Resources Mentioned in the Episode with Mike Wysocki:

• Careers By the People
• Mike Wysocki

***

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com

Ryan Hawk discusses the impact of external scoreboards on our sense of self-worth and the importance of distinguishing between external validation and internal fulfillment. He explores how societal norms often dictate how success is measured and how this can limit our potential for growth and excellence.

Using examples from Serena Williams to Thomas Edison, Hawk challenge the conventional definition of success and encourages listeners to pursue excellence on their own terms. We examine common pitfalls in how society measures success and offer insights into unlocking one's highest potential.

On the topics of self-awareness and excellence, Hawk emphasizes the role of self-awareness as the foundation for excellence, highlighting the difference between success and excellence. We discuss the importance of introspection and continuous improvement in the pursuit of personal and professional growth. Drawing from a story about President Obama's speechwriter, Cody Keenan, listeners can explore the nature of fear and strategies for overcoming it.

In the tradition of stoicism, Hawk discuss the significance of contemplating mortality as a means of living a more fulfilling life, including the exercise of writing one's own eulogy. Listeners will learn how confronting the reality of death can cultivate a sense of urgency and clarity in pursuing meaningful goals.

The E + R = O Formula. Hawk unpacks the formula introduced by performance coach Tim Kight, emphasizing the importance of focusing on one's response to events. We review practical applications of the formula in personal and professional contexts, highlighting the power of mindset in shaping outcomes.

Hawk shares a personal anecdote from caddying for his brother at the Tahoe Celebrity Golf Tournament, emphasizing the importance of focusing on one's own journey. We introduce the concept of Level 5 moments, defining them as transformative experiences that reveal one's true character and explore the significance of these moments in shaping personal and professional development and offer strategies for recognizing and embracing them.

Join us for this thought-provoking exploration of excellence, self-awareness, and the pursuit of meaningful success. Hawk and Cupps provide actionable insights and inspiring anecdotes that challenge listeners to redefine their approach to personal and professional growth.

***

The Burleson Box is brought to you by Retainer Club:

Realize new revenue in your practice this year with Retainer Club! Upgrading your retainer program has never been more straightforward. Patients want online and easy. You want simple and profitable. Retainer Club gives you both. Built by dental professionals, Retainer Club’s technology platform is built to manage everything about your retainer program including billing, retainer fulfillment, KPI data and more.

Retainer Club's customized Smile Care Plan allows you to offer a flexible membership program that brings 5 new revenue streams to grow your practice. Retainer Club's platform gives patients access to easy, fast, affordable online retainer ordering 24/7, and regular retainer replacement without ever having to call your office.

On average, a Smile Care Plan can increase your practice revenue by $100,000 annually. We have built our program with first-hand industry insights to support the needs of practices and DSOs from the ground up. From on-boarding and client success planning to tech-enabled marketing solutions to support new patient growth, Retainer Club has you covered. Get started today at RetainerClub.com

***

Resources Mentioned in the Episode with Ryan Hawk:

• Tim Kight: [Focus3]
• Steven Pressfield: Do The Work: Overcome Resistance and Get Out of Your Own Way
• Ryan Hawk: The Learning Leader Show
• Tasha Eurich - Insight: Why We're Not as Self-Aware as We Think

***

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

http://www.theburlesonbox.com/sign-up

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

http://www.theburlesonreport.com

Follow Dustin Burleson, DDS, MBA at:

http://www.burlesonseminars.com