In this episode, Dustin talks with Jon Gordon about his book, The Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy.

You'll discover how to reclaim the driver’s seat of your life and inspire others to support your journey. Jon Gordon explains why we must support our employees by listening to them, showing empathy, and commending their work. He shares the E + P = O formula with readers, which means energy plus perception equals outcome. This is similar to the Stoic principle of amor fati, which means to love your fate, no matter what it brings.

Jon reminds readers you can’t control everything that happens, but you can control what you believe about what happens. If you focus on gratitude, solving problems, and learning new things, you’ll always come out on top. Finally, you’ll discover why humans sense enthusiasm from a distance and how to get people on your bus and motivate them as you travel through life.

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This episode is brought to you by SmileStream Solutions. At Smile Stream, we charge you what others should, not what we can, so you can enjoy high quality and low cost. We think they were meant for each other. Visit SmileStreamSolutions.com

***

Resources Mentioned in the Episode with Jon Gordon:

• Andy Stanley
• Pat Riley – The Winner Within
• Jack Canfield - The Success Principles
• Jon Gordon

***

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In this episode, Dustin talks with Ethan Kross about his book, Chatter: The Voice in Our Head, Why It Matters, and How to Harness It.

You'll discover how introspection can be both good and bad, why living in the present runs counter to our biology, and how our inner voice can lead to chatter precisely when we need it most.

Dr. Kross explains how working memory is connected to the inner voice and how powerful and influential our inner voice can be. He invites listeners to consider how our inner voice influences attention and sets us up for analysis paralysis. You'll discover how our inner voice influences gene expression, why it's important to zoom out or add distance, the impact of distanced self-talk and how sharing emotions with other people impacts how we feel over time.

Ethan's book is filled with exciting research and excellent tools to help us harness chatter. 

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This episode is brought to you by SmileStream Solutions. At Smile Stream, we charge you what others should, not what we can, so you can enjoy high quality and low cost. We think they were meant for each other. Visit SmileStreamSolutions.com

***

Resources Mentioned in the Episode with Ethan Kross:

• Jill Bolte Taylor
• Steve Cole's Research at UCLA
• The University of Michigan – Emotion and Self Control Laboratory
• Chatter: The Voice in Our Head, Why It Matters, and How to Harness It
• Ethan Kross

***

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Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

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In this episode, Dustin talks with Michael Bungay Stanier about his book, The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever. 

You'll discover how coaching others lets you work less hard and have more impact. Dustin and Michael discuss why it is so important to limit advice and ask questions instead. Michael shares the kickstart question and how it can make all the difference, getting right to the point.

We'll talk about how practice owners often become the "advice monster," always wanting to slip into fix-it mode and why it's so important to sit back and ask the right questions instead. Michael shares an excellent focus question that can bring you to the heart of the present challenge, slow down the urgency to create action and allow your coworkers to spend more time resolving the actual problem, not just the initial problem.

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This episode is brought to you by Dentma. From Appointment Reminders to New Patient Satisfaction Surveys, Dentma's cutting-edge assistant, Ava, has your patient communication covered and is growing every day! Visit Dentma.com to schedule a demo today.

***

Resources Mentioned in The Burleson Box:

• Three Books with Neil Pasricha
• Ryan Holiday's Reading List
• Brené Brown
• Box of Crayons
• The Coaching Habit

***

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

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Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

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In this episode, Dustin talks with Seth Godin about his book, This is Marketing: You Can't Be Seen Until You Learn to See

You'll discover how digital marketing has spiraled out of control and why the attention economy is so important to personal and relevant messages. Seth shares the critical marketing consequence of unlimited online choices for consumers.

We'll talk about how to work with the first medium ever that wasn't invented to make marketers happy and why it's so important to build something that everyone would miss if you stopped showing up. Seth shares how to think of your customers, prospects or patients as students and the powerful transformation that happens when you aim first to serve and teach.

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This episode is brought to you by Market Hardware. Automatically attract more ideal patients through trust-based marketing. Learn how Market Hardware can help your practice build lasting relationships through trust and proven results at MarketHardware.com today.

***

Resources Mentioned in The Burleson Box:

• Akimbo
• This is Marketing
• Seth Godin's Blog
• The Marketing Seminar
• Jiro Dreams of Sushi

***

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

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Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

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In this episode, Dustin talks with Dan Heath about his book, Upstream: The Quest to Solve Problems Before They Happen.

You'll discover why we get stuck in the cycle of response, putting out fires, dealing with emergencies, handling one problem after another, and how to make our way upstream to fix the systems that cause the problems. In other words, you'll learn how to shift from reaction to prevention.

Dan encourages listeners to break free of the tunneling trap that forces us to stay in the short-term. He shares how to become an organization that learns and improves by embracing the systems thinking we need in order to perform more effectively and efficiently.

***

This episode is brought to you by Dentma. From Appointment Reminders to New Patient Satisfaction Surveys, Dentma's cutting-edge assistant, Ava, has your patient communication covered and is growing every day! Visit Dentma.com to schedule a demo today.

***

Resources Mentioned in The Burleson Box:

• Irving Zola
• Scarcity by Sendhil Mullainathan and Eldar Shafir
• Anita Tucker
• Steve Spear
• Paul Batalden
• Upstream: The Quest to Solve Problems Before They Happen
• HeathBrothers.com

***

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

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Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

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Follow Dustin Burleson, DDS, MBA at:

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In this episode, Dustin talks with Leidy Klotz about his book, Subtract: The Untapped Science of Less.

You'll discover why it's easy to mistake less for loss, why our first instinct is to add instead of subtract, and how to make the space to go from information overload to wisdom.

Leidy invites listeners to consider the difference between less and subtraction. He shares how to access our multitudes and access both addition and subtraction in order to eliminate wrong ideas from our businesses and organizations. 

***

This episode is brought to you by SmileStream Solutions. At SmileStream, we charge you what others should, not what we can, so you can enjoy high quality and low cost. We think they were meant for each other. 

***

Links Mentioned in The Burleson Box:

• People systematically overlook subtractive changes
• We instinctively add on new features and fixes. Why don’t we subtract instead?
• Strider Bikes
• On Making Smart Decisions
• Leidy Klotz website

***

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

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Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

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In this episode, Dustin talks with Hubert Joly about his book, The Heart of Business: Leadership Principles for the Next Era of Capitalism.

You'll discover how to find your noble purpose, put people at the center and unleash human magic. Hubert and I discuss the power of identifying self-inflicted problems and how to fix them. You'll learn about the bicycle theory, the principle of vulnerability and why it is much more powerful as a leader than pretending you have all the answers.

Hubert invites listeners to create an environment where human magic can happen. This starts by answering the question "Why do we work?"

***

This episode is brought to you by SmileStream Solutions. At SmileStream, we charge you what others should, not what we can, so you can enjoy high quality and low cost. We think they were meant for each other. 

***

Links Mentioned in The Burleson Box:

• The Spiritual Exercises of Ignatius of Loyola
• Man's Search for Meaning by Viktor Frankl
• Aligned: Connecting Your True Self with the Leader You're Meant to Be by Hortense le Gentil
• HubertJoly.org

***

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

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Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

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Follow Dustin Burleson, DDS, MBA at:

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In this episode, Dustin talks with Roger Martin about his book, When More Is Not Better: Overcoming America's Obsession with Economic Efficiency.

You'll discover how our obsession with economic efficiency has forced too much pressure in a pursuit of perfectionism. Roger and I discuss how this has resulted in a dangerously unbalanced economy that lacks resilience. Roger gives practical tips on what business executives, political leaders, educators and citizens can do to achieve the overall balance between efficiency and resilience.

Roger says, "Efficiency itself is not the problem, it's the proxies we use for efficiency." Using proxies like quarterly earnings or cost reduction might show improved efficiency, but this is not the same as effectiveness. If you focus on the wrong proxies in the short term, you will do things that are damaging in the long run to achieving the best results, like providing excellent customer service or delivering long-term shareholder value.

***

This episode is brought to you by Market Hardware. Automatically attract more ideal patients through trust-based marketing. Learn how Market Hardware can help your practice build lasting relationships through trust and proven results at MarketHardware.com

***

Links Mentioned in The Burleson Box:

When More Is Not Better 

The Bank Act (Canada)

Efficiency vs. Effectiveness with Peter Drucker

Aristotle, Nicomachean Ethics and Happiness

Johnson & Johnson Credo

The High Cost of Low Wages

Four Seasons: The Story of a Business Philosophy

RogerLMartin.com

***

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

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Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

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In this episode, Dustin talks with Ashley Whillans about her book, Ashley Whillans on Time Smart: How to Reclaim Your Time and Live a Happier Life.

You'll discover why four out of five adults report feeling they have too much to do and not enough time to do it, how these time-poor people experience less joy each day, laugh less, are less healthy, less productive and more likely to divorce.

Ashley's research shows how we can escape the time traps that make us feel this way and keep us from living our best lives.

***

This episode is brought to you by Market Hardware. The digital marketing professionals at Market Hardware can help you attract new patients in need of your services so you can focus on providing quality care to your patients. 

Resources Mentioned in The Burleson Box:

• Time Smart by Ashley Whillans
• How CEOs Manage Time by Michael Porter and Nitin Nohria
• Sludge: How we became burdened by red tape and unnecessary paperwork and why we must do better by Cass Sunstein
• Time Management Magic by Lee Cockerell
• On Motivation and Incentives by Ashley Whillans
• TED Talk: A Simple Strategy for Happiness
• Ashley Whillans website

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.

Sign up at TheBurlesonBox.com

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:

Sign up at TheBurlesonReport.com

Follow Dustin Burleson, DDS, MBA at TheBurlesonFiles.com

In this episode, Dustin talks with Julia Galef about her book, The Scout Mindset: Why Some People See Things Clearly and Others Don't.

You'll learn about motivated reasoning, what Julia calls "soldier mindset" and how to hold your identity lightly, so that you can create a more accurate map of your world and embrace the worthy pursuit of intellectual honesty. Julia and I discuss Darwin's "golden rule" and how to express uncertainty. Julia gives practical tips on how to decide what to believe and how to seek out evidence that will make our maps more accurate.

Julia says, "Over time, our beliefs about the world adjust to accommodate our track record." Instead of doubling down on soldier mindset, you'll learn how to see more clearly, make better judgments and enjoy the freedom and thrill of discovery. The Scout Mindset doesn't just show us how we fail to think clearly but helps us understand why we do it and practical steps we can take to improve our rationality.

***

This episode is brought to you by Dentma. From Appointment Reminders to New Patient Satisfaction Surveys, Dentma's cutting-edge assistant, Ava, has your patient communication covered and is growing every day! Visit Dentma.com to schedule a demo today.

Resources Mentioned in The Burleson Box:

• The Scout Mindset Book Link
• Julia Galef's Website
• Thinking Fast and Slow by Daniel Khaneman
• Predictably Irrational by Dan Ariely
• Social Psychology by Thomas Gilovich
• Keep Your Identity Small by Paul Graham
• Julia Galef's TED Talk "Why you think you're right — even if you're wrong"
• How Darwin Thought by Farnam Street
• Give Well

Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.  

Sign up at TheBurlesonBox.com

Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice, including Dustin Burleson's marketing example of the week.

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