This episode explores the impact of AI on the workplace as Host Charlie Horner is joined by Caroline Butler, Head of Global Markets at Initiate International, focusing on how iGaming professionals can adapt their skills and organisational structures to stay relevant in a rapidly evolving industry. 

Key Topics:

• Impact of AI on job roles and organizational structures
• Skills required for the AI age, including human-led evaluation and analysis
• The importance of upskilling and self-evaluation in career development
• Organizational changes driven by AI, including flatter hierarchies and merging roles

Host: Charlie Horner
Guest: Caroline Butler
Producer: Anaya McDonald
Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.