Add Creative

This episode features, Taylor Lagace (Co-CEO @ Kynship) and we hit a lot of topics around leadership and paid social.

We discuss: 

- How to intentionally lead a team
- How to grow a business & team when you've never done it before
- What influencer seeding can do for a business
- How your customers want to trust you, so stack wins for them.

And there's so much more...

Taylor is a smooth operator and a great interview, enjoy it!

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This episode features, Charley Tichenor (Founder @ Disruptor School) and information about creative testing + scaling your business is invaluable. Charley is one of the most knowledgable e-comm growth practitioners I've ever met and you should listen to what he has to say! 

We discuss: 

- How to actually test your ads
- What kind of metrics you should be measuring and why
- How he went from DJ to Facebook Ads Savant

And there's so much more...

Charley is an incredible operator and a lovely teacher, enjoy the show! 

Join 10,100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

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Or if you'd like to check out Pencil now, you can start 👇

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Use code AC15 to get 15% off your first year on all paid plans!

Follow Charley 👉 https://twitter.com/CTtheDisrupter

Check out Disruptor School 👉 https://www.disrupterschool.com/?r_done=1

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Charley!

This episode features, Matthew Gattozzi (CEO @ Goodo Studios) and information about creative testing + learning how to run a business as a first-time founder, is incredible. 

We discuss: 

• how you need to reverse engineer why customers buy before you create your ads.
• what the secret to ad targeting is.
• how you can grow a culture for your team.

And there's so much more...

Matt is an incredible operator, enjoy the show! 

Join 9100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

www.trypencil.com

Use code AC15 to get 15% off your first year on all paid plans!

Follow Zoe 👉 https://twitter.com/MatthewGattozzi

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Matt!

This episode features, Zoe Kahn (CX @ Chomps) and she shares so many actionable insights on this one. 

We discuss customer experience and how DTC brands should set themselves up for success in 2023 and beyond. She will set you up with certain automations you can set up to give your customers a personalized experience; and what infrastructure brands should be investing in when it comes to CX.

And there's so much more...

Zoe is an incredible operator, enjoy the show! 

Join 9100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

www.trypencil.com

Use code AC15 to get 15% off your first year on all paid plans!

Follow Zoe 👉 https://twitter.com/_zoekahn_

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Zoe!

This episode features, Deb Mukherjee (Marketing Lead @ StayTuned) and he shares a massive amount of value on this episode. 

We discuss all things SEO and how DTC brands can leverage it today to see massive gains in efficiency down the line. The frameworks on how to start getting started with SEO and so much more...

And there's so much more...

Deb is an incredible operator, enjoy the show! 

Join 9100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

www.trypencil.com

Use code AC15 to get 15% off your first year on all paid plans!

Follow Deb 👉 https://twitter.com/debgotwired

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Deb!

This episode features, Cherene Aubert (Head of Growth @ Bobbie) and he shares a massive amount of value on this episode. 

We discuss all things Ads and how it relates to holiday and beyond. We break down: 

- Why profitability is such a massive boon to your business (duh but really)
- How you can cultivate magic moments for your business to own the "holiday" outside of black Friday
- why most brand will fail without getting their businesses together

And there's so much more...

Cherene is a master, enjoy the show! 

Join 8900+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

www.trypencil.com

Use code AC15 to get 15% off your first year on all paid plans!

Follow Cherene 👉 https://twitter.com/ChereneAubert

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Cherene!

In today’s Add Creative conversation, we chat with Jesse Pujji (Founder & CEO of Gateway X & Kahani) 

We discuss his views and experiences with entrepreneurship and personal growth. 

He shares his journey through the early days of his career as he makes the jump from consulting to founding his first business, Ampush, making him one of the OG's of the paid media space. 

We talk about his journey there from intense and chaotic growth to burnout, and how having children changed him. He shares a few things that helped change his path: 

Coaching, rigorous prioritization, and learning where his zone of genius lies so he can lean into that regularly. 

If you're interested in marketing or entrepreneurship, this episode is for you. 

Jesse made this conversation feel way too short so we are going to ask him to do it again! Follow him! 

Join 8800+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

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Or if you'd like to check out Pencil now, you can start 👇

www.trypencil.com

Use code AC15 to get 15% off your first year on all paid plans!

Follow Jesse on Twitter 👉 https://twitter.com/jspujji

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Jesse. 

This episode features, Phil Kiel (MD @ Hello Earth) and he shares a massive amount of value on this episode. 

We discuss all things Ads and how it relates to holiday and beyond. We break down: 

- What kind of campaign structure you should be targeting
- How to effectively test ads 
- How to set up your landing pages + offers to drive the best conversions for your brand

And there's so much more...

Phil is special, enjoy the show! 

Join 8700+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

www.trypencil.com

Use code AC15 to get 15% off your first year on all paid plans!

Follow Phil 👉 https://twitter.com/PhilKiel

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Phil!

In today’s Add Creative conversation, we chat with Jem Bourouh (Founder & CEO @ Adcubator) 

We discuss his views and experiences with growth, e-commerce, and entrepreneurship. 

He shares how his early days in dropshipping shaped him. His experiences starting an agency on his own and growing it to have driven 300M+ in revenue for his clients. What growing his team has taught him about himself and what he believes mindset can do for your growth potential as an individual. 

If you're interested in marketing or entrepreneurship, this episode is for you. 

Jem has so much knowledge to share, you should be following him! 

Join 8800+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

www.trypencil.com

Use code AC15 to get 15% off your first year on all paid plans!

Follow Jem on Twitter 👉 https://twitter.com/JemBourouhDE

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Jem!

This episode features, Mirella Crespi (CEO of Creative Milkshake) and he drops so value 💣's! 

We discuss all things Creative and how it relates to BFCM and beyond. We break down: 

- The metrics that matter when measuring creative performance
- What kind of testing you should be doing leading into BFCM
- How new ads might not benefit you so focus on your greatest hits

And there's so much more...

Mirella is magnificent, enjoy the show! 

Join 8500+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

www.trypencil.com

Use code AC15 to get 15% off your first year on all paid plans!

Follow Mirella 👉 https://twitter.com/mirellacrespi

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Mirella!