Add Creative

This episode features, Carl Weische (CEO of Accelerated) and he drops so many 💎's. 

We discuss all things Conversion Rate Optimization and how it relates to BFCM and beyond. We break down: 

- 4-5 things your landing pages should be answering for no matter what
- How increasing AOV is the #1 thing you should be focused on
- The funnel type that gives you the best opportunities to expand AOV
- How to automate the ENTIRE process 🤯

Carl is amazing! 

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This episode features, Mandi Moshay (Founder @ Resident Consulting) and she drops so much 🔥.  

She breakdown :

• How retention marketing is actually part of acquisition efforts as well as post-purchase. 
• The types of research you should be doing to run better A/B tests in your retention efforts
• How October is the time to be getting new customers for the BFCM push, not November.

Don't miss out on this one! 

Join 8500+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

www.trypencil.com

Use code AC15 to get 15% off your first year on all paid plans!

Follow Mandi on Twitter 👉 https://twitter.com/MandiMoshay

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This episode features, This episode features, Ariel Rubin (Director of Comms @ Air) & Francis Zierer (Content Marketing Manager @ Air) and they drop so much 🔥.  

They breakdown :

• the importance of brand when marketing, selling, and retaining customers, whether you're in B2B or DTC. 
• How you can practically focus on brand today.
• how being a part of the culture and what's going on in the market should be imperative to your initiatives if you desire to have meaningful growth. 

Join 8500+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

www.trypencil.com

Use code AC15 to get 15% off your first year on all paid plans!

Follow Ari on Twitter 👉 https://twitter.com/arieljrubin
Follow Francis on Twitter 👉 https://twitter.com/FZierer

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

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This episode features, Ron Shah (CEO of Obvi) and he gives so much value to brands ahead of BFCM. We break down: 

- What metrics matter most when deciding to scale.
- What tools you should be using to give you better outcomes for cashflow during BFCM and beyond
- How small brands can make big moves. 

Ron is the man, you should thank him for his generosity! 

Join 8100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right 👇

https://pencilai.beehiiv.com/

Or if you'd like to check out Pencil now, you can start 👇

www.trypencil.com

Use code AC15 to get 15% off your first year on all paid plans!

Follow Ron on Twitter 👉 https://twitter.com/obviceo

You can email us questions directly at chase@trypencil or follow us on Twitter 👉 https://twitter.com/PencilAI

Please follow and share this episode! People deserve to learn from Ron!

In today’s conversation, we chat with Alex Greifeld (Ecommerce Growth Consultant & Founder of No Best Practices).

We discuss a wide range of things regarding growth and e-commerce as a whole and she brings the 🌶🥵

She breaks down how companies focus on acquisition and retention at the wrong times, and that she believes there is a revenue stage where each matter more.

Why measuring the incremental impact of your campaigns really matters.

And finally, how she would recommend you segment yourself if you're looking to start a company: are you passionate about a product or a channel expert. 🤔

Join 8100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here.

Or if you'd like to check out Pencil now, you can start here. Use code AC15 to get 15% off your first year on all paid plans!

Follow Alex on Twitter and check out No Best Practices.

You can email us questions directly at chase@trypencil or follow us on Twitter or Chase here. 

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In today’s conversation,today’s episode features Arielle Jackson (Marketing Expert in Residence @ First Round Capital). We discuss the dissonance between brand and growth teams. How early stage companies should be thinking about brand building, and why she believes growth captures demand that already existed but brand develops it.

Arielle is truly exceptional at what she does, listen in and learn! 

Join 8100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here.

Or if you'd like to check out Pencil now, you can start here. Use code AC15 to get 15% off your first year on all paid plans!

Follow Arielle on Twitter or sign up for her class here (it's amazing!)

You can email us questions directly at chase@trypencil or follow us on Twitter or Chase here. 

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In today’s conversation, Cherene shares her journey as a growth marketer and her learnings from being at a hyper-growth company like Bobbie. She digs into how to build a growth model when growth isn't on the company agenda. How to build a martech stack and what a modern marketing organization should look like.

Cherene is divine, we hope you enjoy it! 

Join 8100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here.

Or if you'd like to check out Pencil now, you can start here. Use code AC15 to get 15% off your first year on all paid plans!

Follow Cherene on Twitter.

You can email us questions directly at chase@trypencil or follow us on Twitter or Chase here. 

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In today’s conversation, Matt shares his journey as a founder and how personal his WHY for creating Huron really is. How he tries to boil things down to their most fundamental through practicing first principles to solve problems, and how he believes customer experience and branding work together hand in hand in growing the business. This one is a lot of fun, and Matt is a wealth of knowledge! 

Join 8100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here.

Or if you'd like to check out Pencil now, you can start here. Use code AC15 to get 15% off your first year on all paid plans!

Follow Matt on Twitter.

You can email us questions directly at chase@trypencil or follow us on Twitter or Chase here. 

Please follow and share this episode! People deserve to learn from Matt!

In today’s conversation, April shares her journey as a solo founder and the hardships she's had to deal with as she pivoted into Cheeky Cocktails during the pandemic. How she feels about being able to innovate in a less up and coming market (Beverage) and her lessons for founders who want to deliver value to their customers first.

Join 8100+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here.

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Follow April on LinkedIn

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In today’s conversation, Zach shares what his inspiration for building Foreplay was, what he's learned scaling Foreplay, and how he thinks about helping creative people + eCommerce marketers get value out of products.

This is a very fun talk, Zach is incredibly thoughtful, you're going to learn a lot!

Join 5500+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here. 

Follow Zach on Twitter @ https://twitter.com/foreplayzach

You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/imchasemohseni

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