Add Creative

Add Creative

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Add Creative episodes

  • Episode 3 - Some channels are speed boats and others are ocean liners

    In today’s conversation, Tye shares his perspective on the channels that are working best for his clients. How there is a right time to start running affiliate campaigns, and the observation that growth is still very misunderstood in DTC. This is a good one!

    Join 4300+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here. 

    You can connect Tye on twitter @ https://twitter.com/tdegrange

    You can learn more about Round Barn Labs @ https://www.roundbarnlabs.com

    You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/crmohseni

    47 min
  • Episode 2 - Build an insights flywheel to fuel your innovation

    In today’s conversation, Felix shares his learnings from growing up in his family business in Germany, how insights are still underhyped and utilized in a world of tactics, and how audience + niche are the things that will drive growth for businesses into the future.

    Our favorite part at the frameworks he gives us to either create these process with no capital on hand or at scale.

    Join 4300+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here. 

    You can connect Felix on Linkedin @ https://www.linkedin.com/in/felixrossknecht/

    You can learn more about Route & Rise @ https://www.routeandrise.com/

    Here is our favorite article he just wrote -> https://www.routeandrise.com/thinking/third-wave-dtc

    You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/crmohseni

    46 min
  • Episode 1 - How an Emmy-winning producer transitioned to founder of a beauty brand

    In today’s conversation, Rob explores the ins and outs of transitioning from his successful career as a film producer to DTC founder. Rob pulls back the curtain on the many challenges he's faced during his journey, learning how to run his business from the ground up.

    We also dig into the tools that have helped him automate his revenue generation process and meet his customers where they are and he shares an unusual audience that has been a core driver of the brand's success.

    Join 4300+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here. 

    You can follow Rob on Linkedin @robcarliner

    You can learn more about our advertiser Angela Caglia at angelacaglia.com

    You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/crmohseni

    1 hr 7 min

About Add Creative

From the publisher's feed

Welcome to Add Creative, a new podcast from Pencil that’s dedicated to sharing the unexpected ideas that changed the game for DTC founders & operators that you can leverage to grow your business.