Add Creative

In today’s conversation, Jess shares his journey to founding the Fire Team agency. How being the biggest agency isn't his end goal, he wants to do great work, which, in his opinion, takes time and thoughtfulness.

We also go deep on creative theory and how every person can create a meaningful impact through the ads they produce. Excited for you to hear this one! 

Join 5400+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here. 

Follow Jess on Twitter @ https://twitter.com/HireFireTeam

You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/imchasemohseni

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In today’s conversation, Alexa shares her unique journey from educator to brand marketer with a stop on the performance marketing express along the way. The skills she learned with creative/data and how that's helped her communicate brand values for Triple Whale. Her most immense skill is connecting with people and understanding what makes them tick/why did they buy...or not? She shares some very actionable frameworks on how to extract customer feedback at scale. She drops heat, I hope you're ready!

Join 5400+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here. 

Follow Alexa on Twitter @ https://twitter.com/AlexaKilroy

You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/imchasemohseni

Please follow and share this episode! People deserve to learn from Alexa!

In today’s conversation, we debate one of the hottest topics in DTC marketing. Is creative the biggest lever in performance?

The topics range from: 

• Creative = the new targeting
• Targeting doesn't really exist anymore
• CRO drives more meaningful lift
• Offer is the biggest lever (John's Ferrari example is just 😂) 

You can be the judge of who won but we hope you take away from great knowledge that will help you make better decisions and run smarter tests that help grow your business.

Join 5200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here. 

Follow Barry on Twitter @ https://twitter.com/binghott
Follow John on Twitter @ https://twitter.com/johnjhcoyle
Follow Archit on Twitter @ https://twitter.com/archittbatlaw

You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/imchasemohseni

Please follow and share this episode! People deserve to learn from these amazing gentlemen!

In today’s conversation, Eli shares some of his core concepts around how you can build an exceptional CX experience, no matter the industry. How travelling the world helped him understand people on a much deeper level. That imposter syndrome, especially coming from a "non-traditional" background, and how doing things that don't scale can have an outsized impact on your business. There's way more to this episode than that summary, enjoy!

Join 5200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here. 

You can learn more about Eli's newsletter @ https://eli.beehiiv.com/
Follow Eli on Twitter @ https://twitter.com/eliweisss

You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/imchasemohseni

Please follow and share this episode! People deserve to learn from Eli!

In today’s conversation, Dan digs into how much of his upbringing helped shape his entrepreneurial hunger which drove him to starting a business (the story is amazing) in college. From there he started his agency, right out of school, working with massive VC-backed companies on performance marketing. His major insight was, they don't have the power creative workflows to test at scale. This led him to founding Marpipe.

Our conversation goes left and right but it is focused on how we can deliver the most value to customers through creative at scale and it's a fun debate from two leaders on the front lines of creative automation. 

 Enjoy!

Join 5200+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here. 

You can learn more about Marpipe @ https://www.marpipe.com/
Follow Dan on Twitter @ https://twitter.com/danpantelo

You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/crmohseni

Please follow and share this episode! People deserve to learn from Dan! 

In today’s conversation, Carl shares how learning about himself unlocked massive possibilities for a new business. That being a founder/operator of a business before starting Accelerated helped him think about the business and understand his target market's painpoints. Why website testing is still in its infancy and how you can get some quick wins on the board. There's so much more to learn from Carl here. Enjoy!

Join 4300+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here. 

You can learn more about Accelerated @ https://www.acceleratedagency.com/
Follow Carl on Twitter @ https://twitter.com/CarlWeische (one of the best follows on DTC twitter) 

You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/crmohseni

Please follow and share this episode! People deserve to learn from Carl! 

In today’s conversation, Amanda shares her thoughts on how you'll be able to grow in the future on twitter, what you need to focus on when trying to grow your personal brand, that focusing on a niche and driving at it repeatedly is the key to finding an audience, and how having a personal brand can help drive organic traffic to your brand. This is a masterclass on building yourself into a brand that benefits whenever you work. Enjoy!

Join 4300+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here. 

You can learn more about Amanda @ https://amandanat.com/
Follow Amanda on Twitter @ https://twitter.com/amandanat

You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/crmohseni

Please follow and share this episode! People deserve to learn from Amanda! 

In today’s conversation, Barry shares his thoughts on the difference between growth & performance marketing and how you should be thinking about it. How to work properly with creators and how to create content that cuts through the noise to drive meaningful impact to your business. There's so much more in here to enjoy!

Join 4300+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here. 

You can learn more about Barry @ https://www.barryhott.com/
Follow Barry on Twitter @ https://twitter.com/binghott

You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/crmohseni

Please follow and share this episode! People deserve to learn from Barry! 

In today’s conversation, Ron shares his thoughts on how to connect with your manufacturers to leverage them as a innovation centers, how trust is the core of all great founding relationships, how being focused on delivering for the customers, no matter how hard it is has been a true differentiator, and how not every deal is the right deal for your business. This one is incredible!

Join 4300+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here. 

You can learn more about Obvi @ https://myobvi.com/
Follow Ron on Twitter @ https://twitter.com/obviceo

You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/crmohseni

Please follow and share this episode! People deserve to learn from Ron! 

In today’s conversation, Ovadia & Zack share their perspective on how to grow a profitable business that can weather economic hardship. How involving customers and their feedback in the process can help you develop new products and how a simple thesis, and delivering on that time and again is a BIG IDEA. This is a good one!

Join 4300+ e-commerce marketers + operators who receive creative breakdowns, data, expert insights, and opinions from the world of DTC Marketing, straight to their inbox, you can sign up right here. 

You can learn more about The Perfect Jean @ https://www.theperfectjean.nyc

You can email us questions directly at chase@trypencil or follow us on Twitter @ twitter.com/PencilAI and twitter.com/crmohseni