We feature Dr. Travis Arp who is the Senior Director of Export Services/Access for the U.S. Meat Export Federation (USMEF). Today, Dr. Arp shares about the importance of the quality attributes of the meat produced in the U.S. Also, he explains in detail about those factors that make the U.S. meat industry a very competitive and successful industry.

Travis started with USMEF in October, 2012. At USMEF, he is responsible for market and trade access issues while also working with USMEF members, USMEF foreign offices, and the U.S. government to improve market access for U.S. red meat exporting companies.

Meat our guest: Dr. Arp has a Master’s and Doctoral degree in Meat Science from the University of Florida and Colorado State University, respectively, and a Bachelor of Science degree in Agriculture Economics from the University of Missouri. Dr. Arp is originally from the Madison, Wisconsin area, where he grew up on a purebred cattle operation, which his family now owns and operates in northern Missouri.

Today you will learn:

1. Role of USMEF

2. Technical support 

3. International markets

4. U.S. Beef

5. U.S. meat products

6. Export opportunities