Business of HYPE

adidas MakerLab Event Live at Brooklyn Creator Farm


Listen Later

With season 6 under wraps, we bring you a special bonus episode as we prep for season 7. In this episode, jeffstaple sat down with three innovative footwear designers around the globe—Helen Kirkum, Shun Hirose of RECOUTURE and Alex Nash—and is later joined by adidas’ MakerLab Creative Director, Jose Cabaco, Senior Director of Digital Strategy, Tareq Nazlawy and adidas Statement Creative Director, Yohan Ham.

Part of the brand's new initiative called MakerLab, the three designers were invited to reimagine the iconic Campus 80s. Over the course of months, they were allowed to bring their design into fruition by working out of the adidas HQ in Herzogenaurach, Germany and later at the brand’s factory in Vietnam, where they oversaw all production and packaging. The final product was launched on a StockX IPO with only 333 limited-edition pairs available for purchase.

For more information: https://stockx.com/ipo/adidas-mkrlab-campus-80s-ipo & https://news.adidas.com/originals/adidas-makerlab-propels-emerging-designers-to-bring-limited-edition-campus-80s-into-the-global-marke/s/80df26a9-6bd8-43ec-9b37-149e13a26c84

As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS. Also check out our affiliated site, HYPEBAE and the launch of their new radio platform HYPEBAE Radio at https://hypebae.com/radio or on https://anchor.fm/schoolofsustainability

...more
View all episodesView all episodes
Download on the App Store

Business of HYPEBy HYPEBEAST

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

695 ratings


More shows like Business of HYPE

View all
The Brilliant Idiots by Charlamange Tha God and Andrew Schulz

The Brilliant Idiots

11,507 Listeners

The GaryVee Audio Experience by Gary Vaynerchuk

The GaryVee Audio Experience

16,793 Listeners

Drink Champs by The Black Effect and iHeartPodcasts

Drink Champs

6,808 Listeners

The Glossy Podcast by Glossy

The Glossy Podcast

251 Listeners

The Nine Club With Chris Roberts by The Nine Club

The Nine Club With Chris Roberts

2,762 Listeners

Blamo! by Blamo! Media, Jeremy Kirkland

Blamo!

428 Listeners

The Business of Fashion Podcast by The Business of Fashion

The Business of Fashion Podcast

576 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

7,165 Listeners

The HBR Show by HYPEBEAST Radio

The HBR Show

10 Listeners

MIC/LINE by HYPEBEAST Radio

MIC/LINE

18 Listeners

HYPETALKS by HYPEBEAST Radio

HYPETALKS

10 Listeners

The Anthropology by HYPEBEAST Radio

The Anthropology

17 Listeners

The HYPE Report by HYPEBEAST Radio

The HYPE Report

55 Listeners

The Complex Sneakers Podcast by Complex

The Complex Sneakers Podcast

1,234 Listeners

Throwing Fits by Throwing Fits

Throwing Fits

1,977 Listeners

PBD Podcast by PBD Podcast

PBD Podcast

4,147 Listeners

The Joe Budden Podcast by The Joe Budden Network

The Joe Budden Podcast

10,211 Listeners

The Debrief by The Business of Fashion

The Debrief

40 Listeners

Tetragrammaton with Rick Rubin by Rick Rubin

Tetragrammaton with Rick Rubin

1,016 Listeners

Fashion People by Audacy | Puck

Fashion People

167 Listeners