Many have heard of Adobe because of their best-in-class photo-editing app, Photoshop. That's just one of many software suites of Adobe which has grown by leaps and bounds since its inception. One of Adobe's most impressive moves was the transition from a licensed software company to a completely cloud-based company. How did this happen and what's the next growth phase for Adobe? We will be speaking to Simon Dale, Managing Director South East Asia and Korea of Adobe.