The previous generation of search engine tools seems to be facing the challenge of the new generation of products. Google, which dominates the world, ushered in ChatGPT, while Baidu in China had to face the division of traffic in various content platforms. At the end of 2021, Xiaohongshu, with more than 200 million monthly active users, began to become the preferred content platform for China's younger generation to search information.

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