Adventures in kakeland podcast: Cake business, Trends & Founder stories

In todays episode i talk about my strategy for reconnecting with social media after my cake hiatus and and what tools and approach i am going to take to make social media manageable.

I also speak about how I've created a social media planner to solve my own problem of being strategic in my approach. Plus how i have dabbled with A.I to create some custom GPTs for cake business owners. These resources will be under Adventures in kakeland studio (the link is below)

I also talk about this years cake international, what i thought about this years show and also what I've seen trending across social media during the month of October.

Adventures in kakeland studio

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses 
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website:...

Today we have another episode (two in one month ) and today is a guest episode where l am in conversation with Jenny who is a cake business mentor and coach with her business Sweet as success,

In the episode we speak about how Jenny started off her love of baking by falling in love with patisserie at catering college, starting up a business during a recession and how it became a six figure cake business.

We also spoke about how as well as business coaching she also taps into the wellness and the mindset aspect and how important it can be to the success of your business as well as gaining confidence.

 If you would like to connect with Jenny or join her membership you can find her using the links below.

website Sweet as success

Instagram: https://www.instagram.com/sweet_as_success/

The podcast will be back to its regular schedule, the last Tuesday of the month.

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses 
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website:...

I'm back with season 5 of the podcast and in this episode i speak about what i have been upto over the summer as well as things i have observed while being on my cake break.

The cake industry is changing and it’s evident across social media, one of newer changes is how Cake content creation is a now a viable way to keep making cakes and generate an income . 

And as usual I discuss the current cake trends and how keeping it simple across social media is really effective to keeping your audience engaged.

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses 
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website:...

In todays episode l am in conversation with Elisa Sunga who is the woman behind the phenomenal concept of the cake picnic tour and also the beautiful Instagram account Salted Rye. We spoke about her introduction to baking and the inspiration behind the Cake picnic tour which is also coming to the UK in July.

Cake picnic tour

Saltedrye

Instagram Saltedrye

Instagram Cake picnic tour

Also in todays episode l catch up with what  i have been up to in the business in the month of June and also what I've seen trending in June.

The podcast will be on a summer and will be back in September with Season 5

Happy Summer 

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses 
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website:...

In todays episode l speak about aspects of running a cake business that takes it toll on us physically and the changes l have personally made to reduce the toll and stress.

Also i spoke about a collaboration with Cristina Arevalo on her podcast called the Art cake coach podcast. We were talking all things cake business and issues that effect us in running a business. This conversation will lead to a series of podcast episodes later in the year discussing the various issues that effect us within the cake community. 

 you can listen to the episode here:

I also speak about what's trending in May in the world of cake across social media. 

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses 
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website:...

Today i am in conversation with Amber Marshall who is the owner and the creator of the Caketu platform which is baker market place. 

We speak about the reason for creating her platform, how it fills a gap in the market place and what inspired the name and the use of a cockatoo as a brand logo.

Also i talk about what has been trending in the cake world and what ive been upto in the business during April.

If you want to connect with Amber and caketu you can find her here:

website Caketu.com

Instagram: Caketu

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses 
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website:...

In todays episode l share 5 books (and few bonus titles) l have read that have helped when motivation is lacking and the mindset needs a boost. I enjoyed reading them and hopefully you will too.

And in usual fashion l discuss what l have been up to in the business in the month of march and also what l have seen trending in the cake sphere on social media.

Hidden potential Adam Grant

Superfans Pat Flynn

How to style your brand Fiona Humberstone

Mindset Carol Dweck

The power hour Adriene Herbert

Bonus Crush it Gary Vaynerchuck

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses 
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website:...

In this episode i am in conversation with another fabulous guest. Tosin Adebutu is the founder and owner of Rebake which is a baker to baker resale marketplace for baking equipment and baking themed books, think vinted for bakers.

Its a fabulous concept and just what is needed within the industry especially to encourage sustainability and avoid waste.

Tosin speaks about what inspired her to create the app, her challenges and her mission around sustainability.

Also within this episode l recap on the month of Feb, as well as the rise in cake scammers and the tiktok debate Walmart v home Bakers discussion.

if you would like to  to connect with Tosin you can find her on the links below:

Rebake

Download on apple app store

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses 
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website:...

I am back to my normal podcast schedule.
In todays episode i am in conversation with Patience Nwodu who is the owner  of a  business called Chibu London which makes the most gorgeous cake carriers for celebration cakes. This is such a inspiring founder story that certainly has inspired me.
As well as the interview i reflect on the month of January in the business and how taking my time coming into the new year was a good start to the year.
And l also speak about what i have seen trending which in January was all about the Tiktok ban in America.

If you would like to connect with Patience and Chibu London you can find here:
 Chibu London
Instagram
 

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses 
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website:...

Happy new year
Todays episode is a reflection of 2024 and how i felt the business went, and as usual  looking back at the month of December being the year i didn't actively undertake a Christmas promotion. 
I also speak about tweaks i am making in the business for 2025 and working on setting quarterly goals instead of a huge list. I want to start the year off slow and and let my goals come to me in a more organic process.

 

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses 
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website:...