Adventures in kakeland podcast: Cake business, Trends & Founder stories

In this months episode I share my opinion on what I thought about this years cake international show that was held at the NEC  the weekend of the 1st - 3rd November 2024 It was also the 30th Anniversary of the show.
Cake international is a mixture of workshops, cake stands from our fave suppliers and the biggest cake competition, and to win at the show is a very high achievement as the standard is so very high.
I also share (as l usually do) how my business has performed in November, my decision not to do a Christmas promotion this year and why l deleted one of my social media accounts. I also share what i see trending which also includes the rebrand of jaguar cars its not cake related but i found it interesting when thinking about their ideal customer of which we as a cake community are very heavily focused on.
This is also the last episode of 2024 so Merry Christmas and wishing you a profitable festive period.
See you in 2025

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses 
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website:...

In this months episode l am in conversation with Aiza Cheung who is a brand designer and runs her own business called Studio Coya.
We talk about the use of color in branding, how to stand out in  a crowded market and the branding process. It was a very interesting conversation.
As well as the interview l discuss my monthly roundup of what l have been up to in the business during October and what I've seen trending in the world of cake (and makeup)

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses 
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website:...

I am back with a new season, and a new episode of the podcast. Today its a catch episode of what i have been up to during the summer, as well as what's trending in the cake world.
 I speak about:

• Sales over the summer
• Shifting focus when you run your business part time
• Getting ready for quarter 4
• My first collab
• Scams in the cake world
• The positive aspects of using A.I 
• How cake content creators are using TikTok to generate additional income

Its a real mix of content.

Cake business festive campaign planner

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses 
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website:...

This is the last episode of season 3 and In this months episode l share issues i have had trying to perfect my packaging and how vulnerable we are regarding our supply chain. As well as this l share what i have been up to in the business, and the absolute joy cake making can bring. 
I also  look at what's trending in the world of cake,
The podcast will be on  a break for the summer and then back with season 4 in September.
Have a great summer and Happy baking.

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses 
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website:...

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses 
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website:...

Today l have a guest episode where i am in conversation with Natalie Freeman from 13 Rhythms. Natalie is a business coach and a pricing strategist who l cam across via TikTok.
We discuss pricing, ideal customer, social media as well as other topics.
Also in my usual fashion i discuss what i have been upto in my business as well as whats trending.
If you would like to connect with Natalie you can find her across her various social media channels:
TikTok
Instagram
Website

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses 
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website:...

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses 
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website:...

In todays episode  l share my day away from the kitchen to attend  the Theo  Paphitis Small business Sunday event which was held in Birmingham UK.
#SBS is a small business network that has over 4000 businesses' within the network . Its a day in which i always leave feeling inspired and motivated and eager to make little changes within my business.
I also speak about my month in business and the usual what's trending within the world of cake.

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses 
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website:...

So back to the normal podcast schedule and back with the first guest episode of 2024. In the beginning  of todays episode  l start with my January reflections and what's trending in the cake world then l am  in conversation with Cynthia Akinsanya who is the owner of Delights by Cynthia.
Some of the topics we spoke about were managing a full time business alongside remote working, being on TV, and continuous development  by undertaking courses. It was such a fun episode.
You can connect with Cynthia Via
www,delightsbycynthia.com
instagram
facebook

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses 
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website:...

If you have a question or feedback about this episode you can message me here.

Thank you for listening

You can connect with me via:
Instagram: Adventures in Kakeland
Adventures in kakeland studio: Creative projects, custom GPTs, books and resources

Published books for hobbyist and cake business owners.

• A food management system: for small home based food businesses 
• Bake -cover-finish -deliver: undated Weekly baking planner
• Cake business order form book
• Cake business Social media planner
• Dated weekly cake business planner (2026)

My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website:...