Pay-TV may be in decline, but the TV screen remains a valuable piece of real estate for advertisers as more and more premium content gets pulled into various ad-supported streaming apps and direct-to-consumer (DTC) services. It's a trend not lost on FreeWheel, the ad-tech specialist that Comcast acquired in 2014. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Pay-TV may be in decline, but the TV screen remains a valuable piece of real estate for advertisers as more and more premium content gets pulled into various ad-supported streaming apps and direct-to-consumer (DTC) services. It's a trend not lost on FreeWheel, the ad-tech specialist that Comcast acquired in 2014. Hosted on Acast. See acast.com/privacy for more information.

Pay-TV may be in decline, but the TV screen remains a valuable piece of real estate for advertisers as more and more premium content gets pulled into various ad-supported streaming apps and direct-to-consumer (DTC) services. It's a trend not lost on FreeWheel, the ad-tech specialist that Comcast&nbsp;acquired in 2014. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

Advertising on the big screen is a big deal in the streaming era

This feed is Light Reading's main podcast feed for "The Light Reading Podcast," "The Divide," "The Light Reading Extra," and "What's the Story?" Light Reading provides daily news, analysis and insight for the global communications networking and services industry. The publication was founded in 2000 and, since July 2016, has been a part of&nbsp;Informa Tech, a division of Informa PLC. We're part of a big team providing specialist research, media, events and training for businesses and professionals working in technology.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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This feed is Light Reading's main podcast feed for "The Light Reading Podcast," "The Divide," "The Light Reading Extra," and "What's the Story?" Light Reading provides daily news, analysis and insight for the global communications networking and services industry. The publication was founded in 2000 and, since July 2016, has been a part of Informa Tech, a division of Informa PLC. We're part of a big team providing specialist research, media, events and training for businesses and professionals working in technology. Hosted on Acast. See acast.com/privacy for more information.

This feed is Light Reading's main podcast feed for "The Light Reading Podcast," "The Divide," "The Light Reading Extra," and "What's the Story?" Light Reading provides daily news, analysis and insight for the global communications networking and services industry. The publication was founded in 2000 and, since July 2016, has been a part of&nbsp;Informa Tech, a division of Informa PLC. We're part of a big team providing specialist research, media, events and training for businesses and professionals working in technology. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

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Advertising on the big screen is a big deal in the streaming era

Advertising on the big screen is a big deal in the streaming era

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