The Fabricator Podcast

Advice for starting a small manufacturing and fabrication business from scratch


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Lisa Wertzbaugher joins us on the podcast this week to talk about small business management in manufacturing and her strategy behind developing a metal fabrication shop in Iowa.

Lisa discusses how growing up around manufacturing and helping run her parents' tube fabrication business led her to small business consultation in the industry. She also opens up about how, after several years away from manufacturing and working for large corporations, her and her husband decided to start their own fabrication and welding shop, Wertzbaugher Services, in 2012. Lisa talks about how their shop began with a focus on commercial trailer repairs for local companies, but has expanded to building structures, ag implement repairs, truss work, large freight, and custom fabrication, as well as trucking haul services.

Lisa also writes a column for The Tube and Pipe Journal and thefabricator.com on strategies for business development called Executive Perspectives.

Jump to 09:51 for our conversation with Lisa.

At the top, the guys chat about all things Iowa: Wrestler Dab Gable, Field of Dreams in Dyersville, the Hawkeyes' and Caitlin Clark's recent run in the Women's NCAA Tournament, the comedy Cedar Rapids, and more.

Email us at [email protected] with any comments, questions, or suggestions.

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The Fabricator PodcastBy Fabricators and Manufacturers Association

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