Today we have the incredible honor of interviewing a design and brand building rockstar!

Reinhard Pascher has 30 years of experience in product innovation and brand building. He is the co-founder of the brand agency Pascher + Heinz in Munich Germany.

He works for both clients and agencies at an executive level and he has developed concepts and strategies for upcoming and leading sports brands like Nike, Odlo, Adidas, Volvo, Dynafit, Atomic, Head, Salewa, Toray, Red Bull and many many more.

Reinhard is also a jury member in some of the world's best design and innovation awards like Ispo brand New, Volvo Sports Design Forum and Award, and the German Design Award.

Listen to Reinhard's fascinating stories where we cover topics like what makes for great design, Innovation, design awards, inspiration, motivation, and what makes brands succeed (or not…)

This interview is such a goldmine for everybody interested in outstanding design, innovation, and brand building.

And if you really enjoy the interview, pls rate and review the podcast on the platform you are using, to help spread the word so more people can enjoy and learn from it!

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Happy listening!

Pascher+Heinz Design Agency: Visit them here!

Sign up for the AE Summer School: Register Here!

ISPO Brandnew Awards: Visit the website.

German Design Award: Visit the website.