Lucas Horsch and the Horsch Company are leading agricultural innovation with careful attention to tradition. Lucas grew up immersed in the family business and shares his journey from working alongside his parents in the office to becoming a key player in the company's global expansion. With a background in agronomy and business consulting, Lucas has spent over a decade in farming and product development, focusing on planters and seeding technology.

Lucas delves into the history of the Horsch Company, founded by his father, and discusses the challenges and innovations shaping the future of agriculture. From the importance of adapting to change to the global differences in farming practices, Lucas offers valuable insights into the evolving world of farming. He also highlights the critical role of family in their business success and the exciting advancements in farming technology.

Discover how the Horsch Company is leading the way with localized solutions and cutting-edge technology. Don't miss this engaging conversation that underscores the impact of family, technology, and adaptability in the agricultural industry.

#Farming #Agriculture #Innovation #FamilyBusiness

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Show Notes:

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Click to watch or listen and as always, let us know if you have any questions or guest ideas by emailing ​[email protected]​.

Chapters:

00:00:00 - Introduction to Lucas Horsch and Horsch Company

00:06:00 - Global Farming Practices

00:12:00 - Future of Farming Technology

00:15:00 - The Horsch Company's Global Expansion

00:18:00 - Localized Solutions for Different Markets

00:21:00 - The Role of Technology in Farming

00:30:00 - Horsch's Approach to Autonomy

00:33:00 - Family Dynamics in Business

00:36:00 - Adapting to Market Needs

00:39:00 - Sustainability in Agriculture

00:42:00 - Closing Thoughts and Future Outlook