Why do leaders need empathy today more than ever? In this episode, we speak with Tricia Ewald, Managing Partner at ICF Next, as she describes how leaders can bring empathy to a team or organization, why empathy at work means a balance between compassion and objectivity, and how to recruit for empathy.

Many of today's agency leaders are thinking about the power of purpose, and specifically, how it works to engage and retain employees. C+C is no exception. In this episode, we speak with Suzette Riley, General Manager of C+C's Portland office, about the talent issue in the PR industry and how engaging young talent with purpose gives their work more meaning and motivates them to become brand ambassadors.

If the mention of this topic gives you a slight stomach ache, then you're in the right place. In this episode, Kimberly Eberl, CEO of Motion talks about the techniques she employs to win back an unhappy client, including how to identify some of the early warning signs and what it means to have "nirvana listening" skills when speaking with clients.

How can agency leaders empower people to excel at their jobs while also allowing them to live the life that they want? In this episode, we hear from Greg Tarmin, Executive Vice President - Managing Director at Padilla, about how he managed to keep momentum in his career while balancing being a single father to twins. According to Greg, when agencies consistently make the right moves to support families and work/life balance, the result is a culture that keeps employees committed and engaged.

We all know that solid data and analytics are critical to success, yet agencies and their clients struggle to know how to use them to measure marketing performance. In this episode, we speak with Chuck Hemann, Managing Director, Analytics/Head of Digital Analytics at W20 Group, about whether or not measuring the impact of earned media is any more complex than measuring other marketing disciplines. You'll get the expert scoop on the conversations PR professionals should be having with their clients to help them measure more effectively and efficiently. For good measure, Chuck also shares key data and analytics trends for 2019.

What’s required to forge and grow profitable client relationships? Ultimately, your business philosophy—and its impact on company culture and client service—is the most critical factor, according to Aaron Schoenherr, co-founder of Greentarget. In this episode, we talk with Aaron about how to build a culture around profitability.

A critical first step to a successful agency-client relationship is a balanced contract that covers every possibility. In this episode of the Agencies of the Future podcast, we talk with Donna LaVoie, President & CEO of LaVoieHealthScience, a specialist firm offering PR and IR in the health innovation space. According to LaVoie, agencies working with innovation companies need specific protective language in contracts, ranging from termination clauses to staffing provisions for client delays, and much more.

We all know that in client service businesses, the urgent often overrides the important, especially when it comes to being focused on your agency’s growth and development. In this episode, Renzi Stone, Chairman and CEO of Saxum, shares why he and his leadership team set a Wildly Important Goal (or WIG) and what happened when they did.

In this episode, Aaron Kwittken, CEO & Founder of KWT Global, chats with Kim Sample about the role PR professionals take on as storytellers and megaphones, and why agencies can and should prioritize purpose. According to Aaron, it’s the right thing to do and has the potential to build strong agency businesses with engaged employees.

In the debut episode of the Agencies of the Future podcast, PR Council President Kim Sample speaks with Gail Heimann, PR Council Board Chair and President of Weber Shandwick about what it means to be a "Fearless Futurist. Listen to Gail and Kim discuss how PR pros should be fearlessly embracing and inventing what’s new while thoughtfully applying earned and time-honored wisdom and insight to address the most significant challenges in our agencies, the industry, and the world.