Download Shippit's Commerce Delivery Report 2026 for free.

At NRF in New York, Shopify and Google announced something that could quietly reshape the foundations of ecommerce: the Universal Commerce Protocol (UCP).

In this episode, James Johnson, Enterprise Leader at Shopify Australia, joins Bushy to unpack what UCP actually is, why agentic commerce is accelerating faster than most retailers realise, and what operators should be doing right now to prepare.

Because while AI shopping sounds futuristic, the data says it’s already happening: Since January last year, Shopify has seen a 9x increase in AI traffic to merchant storefronts and a 14x increase in orders originating from AI searches. This isn’t theory. It’s distribution.

Today, we're discussing:

• What the Universal Commerce Protocol (UCP) actually is, and why it’s more than just another tech acronym
• The 9x growth in AI traffic and 14x growth in AI-originated orders
• Why agentic commerce is a new distribution channel, not the death of the storefront
• How AI agents like Gemini, ChatGPT and Copilot are reshaping product discovery
• The difference between AI traffic and AI conversion
• How tools like Shopify’s Knowledge Base and Sidekick prepare you now
• What retailers should be doing in the next 12 months

Connect with James
Explore Shopify

Download Shippit's Commerce Delivery Report 2026 for free. 

SMS us to request a guest!

Support the show

Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.

Connect with Nathan Bush
Contact Add To Cart
Join the Community