On the latest episode of the AgriFocus podcast, brought to you by Agriland in association with Axa Insurance, Agriland editor Stella Meehan takes you behind the scenes of the latest agri-food trade mission to Japan.

Find out why Japan is such an important market for Ireland’s agri-food sector and discover how premium Irish produce is being showcased in this market.

Japan is the number two beef importer in the world and in recent years Irish beef tongue has surged in popularity, with restaurant chain Negishi selling beef tongue at 49 locations across Japan to 100,000 customers per week.

Joining Stella on the podcast is the Minister for Agriculture, Food and the Marine, Martin Heydon, Joe Burke, Beef and Livestock Sector manager with Bord Bia and  Meat Industry Ireland (MII) director Dale Crammond.

*This podcast is sponsored by AXA Farm Insurance