There is a scarcity of successful communications in Agriculture and the result is misconceptions and mistrust. Consumer are worried about Big Corporations controlling food system and cutting corners whenever they can get away with it. Author of the Communications Scarcity in Agriulture, Jessic Eise of Purdue Univesity, shares how to work with , not against the power of diversity of perspectives. "The small percent of people who will never open themselves up to a diversity of perspectives.......should not be allowed to dictate the course of our dialogues nor dissuade us from communications efforts."