Key Takeaways

• Agents take center stage: Bensch says last year’s event was focused on Copilot basics and early-stage AI adoption, but 2025 is the year of agents. Organizations are asking how to make agents work securely, how to tap into data through offerings like Work IQ and MCP servers, and how to build governance that actually holds up. Attendees can expect deep dives into security, data extraction, Dataverse, Finance & Operations, and all the new features unveiled at Microsoft Ignite. “Everyone’s hearing agents, agents, agents,” he notes. “So, how do I get them to work?”
• Sessions designed for real adoption—not marketing fluff: This year’s call for speakers exploded from ~160 last year to over 500 submissions, giving planners a far stronger pool of practical, hands-on sessions. The programming committee prioritizes real-world implementations, lessons learned, and “the good, the bad, and the ugly” of AI projects. He stresses that this event is not a product-pitch environment. Instead, sessions will help attendees understand how to build, deploy, and scale agents across modern work, business apps, and development workflows. “We’re looking for empowering people,” Bensch says.
• Where strategy meets execution: Bensch explains that most attendees will fall somewhere between the starting line of AI adoption and mid-stage Copilot integration—but everyone is looking to connect the dots between strategy and execution. From governance to Dataverse to legacy-system integration via computer-use capabilities, sessions will show how companies can extend agent intelligence far beyond Q&A. The setting, including intimate sessions, world-class speakers, and networking events like golf and pickleball at Torrey Pines, creates space for candid, high-impact conversations attendees won’t find at massive trade shows.

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