The many impacts of AI extend across business and consumer interests and issues around privacy are some of the broadest. Analyst Paige Bartley returns to the podcast to discuss the results of two recent studies on enterprise and consumer perspectives on AI and privacy with host Eric Hanselman. Enterprise privacy concerns are shifting from regulatory to operational and reputational, as the awareness of the importance of data privacy grows. The landmark UK GDPR legislation was announced in 2016 and most early efforts focused on compliance. That's shifted to building privacy functionality into the foundations of the way businesses operate.

PrivacyOps approaches are growing rapidly as organizations come to realize that customer trust has to both be established and maintained in ways that are meaningful to customers. The opportunity for businesses is to move from treating privacy as overhead to making part of supporting business interests. It comes full circle by helping to enable better data use for AI.

More S&P Global Content:

• The 2025 Generative AI Outlook

For S&P Global Subscribers:

• Safeguarding privacy in the AI era – Highlights from VotE: Data & Analytics
• Consumers' preference for personalization still outweighs desire for data privacy – Highlights from VoCUL: Connected Customer
• Data Insight: Consumer data privacy in the modern world of generative AI — no going back?

Credits:

• Host/Author: Eric Hanselman
• Guest: Paige Bartley
• Producer/Editor: Adam Kovalsky
• Published With Assistance From: Sophie Carr, Feranmi Adeoshun, Kyra Smith