Recently, a false story and AI-created image of Eminem and a student he promised to let rap with him went viral. Now, this story wasn't real but it was shared all over the "local" internet, with other variations including other artists.

It really showed how many people, when emotionally motivated - looked right past it. This isn't the first (and it won't be the last) that AI, deepfakes, and false information has spread like wildfire.

This got us thinking, maybe we should talk about it? And how do we navigate in this new era? AI-generated stuff is here to stay, but is AI overall a bubble?

Nick Mattar, an expert in how people interact with digital media and AI joins us to discuss. Nick is part-time faculty at the Mike Ilitch School of Business at Wayne State and the founder of Marketing 1080.

More: https://marketing1080.io/

On LInkedIn: https://www.linkedin.com/in/nick-mattar/

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