Uncommon Thinking

AI Gets Real: Dentsu & Canvas Worldwide's Outcomes Playbook


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From Advertising Week New York 2025:

Marketers aren’t asking for more AI hype. They’re asking for strategy that shows up in every media buy. Greg Johns of Canvas Worldwide and Stephanie Landrum of Dentsu share how their clients use custom AI to connect planning to real-time buying decisions — and the outcomes that followed.
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