Skaled’s AI GTM Pulse survey was conducted in April 2026 to understand how GTM teams are using and operationalizing AI.

In this debrief, I bring those insights together, connecting the dots across usage, automations, ownership, and measurement. The debrief reframes AI as GTM integration and shows what it takes to move from never-ending experimentation loops to real impact.

• Hear the current pulse on AI in GTM. Not adoption, not how many hours saved, not doing more with less… a pulse on how AI is actually showing up in processes and workflows. 
• Realize the delta between usage vs adoption, real automation, and pilot success.
• Get an interpretation of what the data actually means inside GTM orgs.
• Gain the six things GTM leaders and teams can do right now to move from experimentation loops to real GTM impact.

If by the end of this debrief you’re thinking “we’re stuck experimenting, and not scaling,” these are your next steps:

1. See where you stand today with the AI GTM Maturity Assessment
2. Then get the AI GTM Strategy Playbook: PLAN
3. Book time with Skaled to put the plan into action